Singapore – Singapore Tourism Board (STB) has teamed up with record label BIGHIT MUSIC for BTS Jin’s music video. The ‘Don’t Say You Love Me’ music video spotlights iconic landmarks in Singapore.
Set in Singapore, the music video highlights travel destinations against music and visual storytelling for a global audience.
The music video features iconic destinations like the National Gallery Singapore, the Singapore Flyer, Gardens by the Bay, and the Anderson Bridge. It also includes hidden gems in neighbourhoods, such as the Keng Eng Seafood and Goldhill Plaza.
The video was launched globally on HYBE LABELS’ YouTube channel and STB’s social media platforms.
‘Don’t Say You Love Me’ is the main track of ‘Echo,’ BTS Jin’s second solo album.
Serene Tan, executive director, North Asia at STB, said, “This collaboration was a unique opportunity to showcase Singapore’s culture, nature, and architecture through a charming blend with Jin’s music. We hope that people around the world will come to see and experience Singapore from a new perspective through the music video.”
Last year, STB collaborated with music-based entertainment company Universal Music Singapore for OneRepublic’s ‘Singapore’ music video.
