Singapore – Stagwell has announced the intent to acquire ADK GLOBAL, an integrated marketing solutions firm and subsidiary of ADK Holdings Inc. Headquartered in Japan and with offices in 10 markets around the world, ADK GLOBAL delivers integrated marketing solutions based on a deep understanding of local markets, media, and consumers, establishing itself as a trusted partner for local businesses.
This acquisition comes as Stagwell expands its global footprint and invests further in AI-enabled solutions at the forefront of digital marketing. By bringing ADK GLOBAL into Stagwell, the network’s regional staff count rises to over 2,000 team members, spanning agencies and affiliates on the ground in Australia, Bangladesh, China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam.
Moreover, Stagwell and ADK GLOBAL’s complementing suite of AI-powered solutions for digital marketers are set up to help clients, including global and Asian brands such as LG, Shanghai Disney Resort, Google, Dexcom and Adidas, deliver impactful results.
Furthermore, with the addition of ADK GLOBAL, Stagwell now has a complete offering in APAC of media, creative, and PR for any local, regional or global client opportunity.
Mark Penn, chairman and CEO of Stagwell, said, “Our vibrant APAC division and its regional coverage are significantly enhanced by the addition of ADK GLOBAL. We’ve been focused on winning local accounts that we can then extend regionally and globally. The ADK GLOBAL team has been pioneers of this strategy and we’re looking forward to introducing their clients to opportunities across borders and to our suite of digital solutions for the modern marketer.”
Meanwhile, Toshiya Oyama, representative director, president & group CEO of ADK Holdings, commented, “ADK GLOBAL has joined Stagwell, a global agency, to collaborate in overseas business. By leveraging Stagwell’s global network, which includes regions in North America, Europe, and Asia, along with their digital-based full services, we will integrate ADK Group’s expertise and personnel to develop our overseas marketing business. This will enable us to provide even more optimal solutions to our client companies, primarily focusing on Japanese clients.”
He added, “Meanwhile, in the content business, including anime and IP, ADK Group will promote the vision of ‘Growing brands and fans,’ and aim to further strengthen its overseas operations by enhancing our business structure.”
Lastly, Yasuyuki Katagi, CEO of ADK GLOBAL, stated, “We will continue to strengthen our collaboration with ADK in Japan while maintaining our current management and account teams to provide our services. By leveraging the strengths of Stagwell, which operates on a global scale, we will further elevate the quality of our expertise in integrated marketing solutions and contribute to the growth of our clients’ businesses.”
