Tag: Spritzer

Kuala Lumpur, Malaysia – Local bottled water manufacturer Spritzer has appointed Universal McCann as its media agency of record. The mandate officially commences on February this year.

UM’s remit will encompass all media duties including strategy, planning, buying, research, and data and analytics for Spritzer. The news comes following a competitive pitch review which commenced in November 2024.

Sue-Anne Lim, chief executive officer at Universal McCann said, “Spritzer is a trailblazer in the Malaysian bottled water industry, with a strong commitment to innovation, sustainability, and delivering delicious hydration solutions.”

She added, “Likewise, UM has always been at the forefront of where opposites meet – analytics and creativity, data and content, science and art – able to deliver with a full spectrum of services in between. We are excited to marry our expertise to support Spritzer as a brand leader in this market and have great things in mind for this partnership.”

Meanwhile, Shiao Chan, head of marketing at Spritzer, commented, “UM has exceptional creative thinking and innovation at its very heart. They understood the task at hand, and demonstrated a keen understanding of our brand to develop a strong strategy that clearly demonstrates growth and business impact.”

She added, “This left and right brain thinking on how media and creative comes together, hand in glove, is what we were looking for. We look forward to building on this collaboration to help us propel our brand into its next chapter of growth.”

Kuala Lumpur, Malaysia – Spritzer has launched its Chinese New Year (CNY) 2025 campaign, highlighting the importance of open-hearted conversations, combining tradition with a modern touch while bringing loved ones closer together. Moreover, this latest campaign is another reflection of Spritzer’s values which are deeply ingrained into its commitment to creating positive impact in society and doing good for humanity.

At the heart of the campaign is Spritzer’s touching short film, ‘Speak from the Heart’, a tale reminding us to express ourselves with sincerity, respect and understanding, starring actors and brand ambassadors, Koe Yeet and Jaspers Lai with special appearances by Yagood and Jobroseph. 

The film tells a story familiar to many young Malaysians, about a young man named Jasper who is approaching his 30s and feeling the pressure from his family to settle down. With the Chinese New Year festive season approaching and his anxiety rising, Jasper enlists a hairstylist played by Koe Yeet to pretend to be his girlfriend for the day. 

With her humour, quick wit, and ability to hear the inner thoughts of others, Koe Yeet helps Jasper navigate conversations with his nosy aunt turning a potentially stressful situation into a memorable and light-hearted experience.

Spritzer is also offering exclusive gifts with purchases of its high-quality beverage products to add to the excitement of the season. Customers who buy RM38 worth of Spritzer products will receive a free Spritzer CNY Ceramic Bowl, while those who spend RM18 will get a free Spritzer CNY Retro Mug. These special edition items are sure to add a touch of tradition to festive get-togethers.

Lastly, Spritzer’s Natural Mineral Water is also available with a special edition CNY bottle label to add to the festive excitement.

Kuala Lumpur, Malaysia – As Malaysians reflect on the year gone by and prepare for new beginnings, Spritzer Sparkling introduces its latest campaign, “Cabar Dirimu, Cipta Versi Baharu” (Push Your Limits, Redefine Yourself). The campaign inspires Malaysians to adopt healthier habits with Spritzer Sparkling as their ally, making positive changes simpler and more sustainable.

This innovative campaign positions Spritzer Sparkling as the perfect hydration companion for those looking to refresh their routines and embrace wellness—all while indulging in a guilt-free fizzy experience.

Sparkling Wellness: The Perfect Resolution Partner

Spritzer Sparkling’s unique selling proposition is clear: No sugar, no sweeteners, no calories. Made from natural mineral water and infused with natural fruit flavoring, it’s high in silica for health and beauty benefits, with no preservatives.

“Spritzer Sparkling isn’t just a drink—it’s a movement,” said Chan Shiao Chew, head of marketing at Spritzer Malaysia. “By choosing Spritzer Sparkling, Malaysians are taking the first step towards a healthier lifestyle while enjoying the refreshing fizz they crave.”

The campaign’s mission is clear: turn small steps into lifelong habits. Whether it’s switching from sweetened fizzy drinks or indulging in an occasional craving for a healthier fizz, Spritzer Sparkling supports Malaysians in making healthier choices that are easy to sustain.

The Inner Battle: A Relatable Storyline Starring Syafiq Kyle

The campaign’s anchor video features renowned Malaysian actor Syafiq Kyle in an engaging storyline that brings the inner battle of New Year’s resolutions to life.

Set as a dramatic card game, Syafiq faces off against a darker, negative version of himself. The “positive Syafiq” places goal-oriented cards like “Achieve 100k savings” or “Keep a healthy life,” only for the negative self to counter with excuses like overspending, giving up, and indulgence in sugary drinks.

In a triumphant move, Syafiq counters with a game-changing card: Spritzer Sparkling. This moment symbolizes the empowerment that comes with making better choices and defeating unhealthy habits.

The video’s relatable theme, combined with Syafiq’s charismatic performance, positions Spritzer Sparkling as the ultimate ally in overcoming self-doubt and achieving meaningful change.

“Every sip of Spritzer Sparkling represents a victory against unhealthy habits,” said Janice Goh, senior brand manager for Spritzer Malaysia.  “We’re proud to be the brand that helps Malaysians turn their resolutions into realities.”

Amplifying Impact: Reaching Millions with a Message of Change

The campaign taps into multiple platforms to create maximum impact:

Influencer Marketing: Key opinion leaders will share their personal journeys and how Spritzer Sparkling helps them stay on track with their health goals, fostering trust and reliability.

Social Media Ads: Engaging content will educate and entertain, ensuring consumers understand the product’s benefits while staying inspired.

Sponsorship of “Miles with EcoBrown Walkathon”: By aligning with the Walkathon for Diabetes Awareness, Spritzer Sparkling reinforces its commitment to health and community well-being.

The campaign will run for one month at the end of 2024, spanning across Malaysia to ensure a wide reach and sustained engagement during this significant period of reflection and renewal.

Expert Media Global Behind the Story

The creative storytelling and strategic execution of this campaign are led by Expert Media Global, showcasing their ability to blend compelling narratives with actionable brand messaging. Through this collaboration, Spritzer Sparkling delivers a campaign that resonates deeply with its audience while driving impactful results. 

Healthier Choices, Lasting Change

Spritzer Sparkling addresses one of the biggest barriers to New Year’s resolutions: sustainability. By offering a simple and enjoyable switch from sugary or artificial fizzy drinks, the product helps consumers build habits they can stick with.

“Healthier living doesn’t have to be complicated,” said Gavin Lee, brand manager for Spritzer Malaysia. “With Spritzer Sparkling, every sip is a step toward a better version of yourself. It’s about turning small victories into lifelong habits.”

Find out more on: https://www.spritzer.com.my/sparkling_cabar_dirimu

Malaysia – Spritzer Malaysia has teamed up with FCB Shout, the creative arm of The Shout Group, to launch a new campaign, ‘Air Love Cuti-Cuti,’ that showcases local tourist attractions while promoting the wellness benefits of its natural mineral water.

‘Air Love Cuti-Cuti’, is a clever wordplay that combines the Malaysian term for water (air) and their love for travel (cuti-cuti). Its aim is to position Spritzer Mineral Water as the perfect travel companion for exploring the wonders of Malaysia. 

The campaign stars Spritzer brand ambassadors Syafiq Kyle and Koe Yeet in a captivating 6-episode travel vlog series. The duo shares their travel experiences, uncovering the beauty and hidden gems of various Malaysian states, with Spritzer serving as their trusted hydration companion throughout their journey.

In addition to the travel vlogs, the campaign invites viewers to submit their own content and participate in interactive contests on Spritzer’s social platforms, offering a chance to win RM50,000 worth of travel vouchers. 

To further extend its reach, the contest is promoted through captivating cinema ads strategically designed to engage moviegoers with compelling visuals and messages. Enhancing visibility beyond digital platforms, the campaign also features branded tourist buses, amplifying its presence and encouraging widespread participation.

Shiao Chan, head of marketing at Spritzer Malaysia, said, “At Spritzer, we are deeply passionate about the unique health benefits derived from the silica-rich content in our mineral water. Expanding our insights on Malaysians’ love for travel, we aim to tap on this opportunity to position our brand as the most preferred hydration choice on-the-go, making the experience a happy and healthy one inside and out. And through our collaboration with FCB SHOUT, we invite tourists to embark on an invigorating journey with our natural mineral water, promoting sustainable tourism and supporting our communities.”

Meanwhile, Syahriza Badron, general manager of FCB SHOUT, commented, “Whilst tourism related initiatives are not typically part of Spritzer’s marketing programmes, we saw the long-term potential of the brief. The idea of “Air Love Cuti-Cuti” aligns with the brand’s long-term sustainability and growth ambitions as it establishes a claim that is befitting that of a home-grown champion and Malaysia’s #1 mineral water brand.”

Kuala Lumpur, Malaysia – Drinking water is essential for daily activities, especially if people want to be refreshed and hydrated. But natural bottled water brand Spritzer proves in its latest campaign that they are more than just a thirst-quencher drinking water, showcasing that its product can make skin look healthy and youthful because it was made with Silica.

In collaboration with advertising agency FCB Shout, Spritzer released a 60-second video ad titled ‘Nourishing Youthful Skin from Within with Silica’ which showcased the benefits of Silica, a mineral which is scientifically proven to boost collagen production to make the skin look ‘youthful’. 

Malaysian celebrities Ayda Jebat and Merqeen served as the stars of the campaign.

Shiao Chan, Spritzer’s head of marketing said that Silica has a key role in producing collagen that makes the skin beautiful, therefore, it’s a key to change the perception of the consumers towards Spritzer mineral water as a merely thirst-quencher drink.

Syahriza Badron, general manager of FCB SHOUT, added, “After all, we live in a world where skincare is rapidly ascending on the consumers’ list of priorities, as evidently seen in the extensive routines they are willing to go through each day to ensure good skin health.”

Other works from the campaign will be shown across all media channels.

In 2021, FCB was tapped by Spritzer to handle its creative mandate.

Kuala Lumpur, Malaysia – As part of Spritzer’s commitment to champion sustainability and nature to make the world a greener place, the Malaysian natural bottled water brand has launched a new bottle design that is made with recycled material for its iconic ‘Spritzer Natural Mineral Water’.

Created in partnership with advertising agency FCB SHOUT, the campaign centres around the refreshed design. Titled ‘New Look, New Purpose’, it kick-starts with a film that showcases the iconic bottle’s transformation and the purpose behind the momentous change.

Chan Shiao Chew, group marketing manager of Spritzer, said that the brand has always had a special relationship with nature, and its mineral water comes from a 390-acre pristine rainforest in Taiping, Perak, which it has been preserving and protecting for decades now.

“But we knew we had to do more if we truly want to leave a greener world for the future. Our move to change the bottles of our Nature Mineral Water to ones made with recycled material is a statement of that mission, which is fully visualised in the campaign that we have produced in collaboration with FCB SHOUT,” added Chew.

Meanwhile, Tjer, head of creative at FCB SHOUT, noted, “Change begins with us and actions speak louder than words. Which is why our campaign focuses not on the bottle’s new look but rather, on communicating the purpose behind this bold change. We want the campaign to make a splash for the right reason, and get Malaysians on board with what Spritzer Malaysia has set out to do – giving back to nature, one bottle at a time.”

The campaign was rolled out last 14 July 2022 across all media channels, including ATL, BTL, and social media. 

Earlier this year, Spritzer has launched a new campaign for the Chinese New Year (CNY) celebration, aimed at infusing a little fun and a whole lot of natural goodness into popular CNY dishes.

Kuala Lumpur, Malaysia – The celebration of Hari Raya in Malaysia has concluded, marking the end of the holy month of Ramadan. And with such festivities, there is always a rise of ad films centred around the values and teachings of the Raya festivities.

In line with this, YouTube in Malaysia has round up the top 10 Raya ads released by local and international brands in the country.  Presented in alphabetical order, the list is based on a mix of relatable festive situations that touched the hearts and funny bones of viewers, collaborations with well-loved local personalities, and nostalgia for the good ol’ days, while continuing to explore the creative formats of past campaigns.

  1. Astro Malaysia – Senandung Hari Raya Untukmu – Dato’ Sri Siti Nurhaliza & Aliff Aziz 

Through an original track sung by Malaysian singer Siti Nurhaliza and local-based Singaporean artist Aliff Aziz, this campaign from the Malaysian satellite TV provider aims to communicate the values of the Raya season, from keeping in touch with loved ones or supporting local businesses for any Raya needs.

  1. Celcom Malaysia – Iklan Hari Raya Celcom 2022 – Syukur 1 Syawal

Duit raya or tokens of money given during Raya are great and all: but have we actually thought about where we ought to spend them? In this heart-warming campaign by this local telco provider, we see a kid named Danish going around houses with his friends to collect duit raya. Among those kids is Aishah, who later on we learn that she gives all of her duit raya to his ailing father. Touched by this scene, Danish thinks of an act of kindness to Aishah’s father.

  1. HongLeong Bank Malaysia – HLB RAYA 2022 – Lebaran Penuh Kesyukuran

This fun and quirky campaign by banking institution HongLeong Bank in Malaysia centres around the festive days despite instances being not the most ‘perfect’ celebration. In spite of obstacles along the way, like the camera falling over a swamp while taking a family picture or meals getting delayed, there is still a glimmer of hope and genuine happiness around family members to be together as always.

  1. Julie’s Biscuits – Raya 2022 | Ini Iklan Raya baru, tau? [Full] | Julie’s Biscuits

Conceptualised by independent agency GOVT Singapore, this hilarious yet eye-opening campaign by the local biscuit brand invites Malaysians to explore traditional definitions of stereotypical roles and see how antiquated expectations no longer hold in today’s day and age.

  1. PETRONAS – PETRONAS Raya 2022 ‘366’: Hari Ke-123 | Full Film

“Find peace within that disappointment”: It is within one of these lines within the ad that sum up the message of the campaign. This Raya-centric campaign is part of Petronas’ ongoing original series called ‘366’, aimed at tackling stories of fortitude, resilience and togetherness among Malaysians during these difficult times. Said campaign is conceptualised under Ensemble Worldwide of IPG Mediabrands.

  1. Saji Malaysia Official – Iklan Raya SAJI 2022 | Raya Dulu – Dulu

This fun campaign by local cooking oil brand Saji focuses on cherishing the Raya festivities, even if it feels like it will never be the same as last year. In this film, we follow a male character cherishing past Raya celebrations, while being mindful to always remember such important moments from past Raya festivities into the future.

  1. Samsung Malaysia – Raya 2022 | Rezeki Memori

Centred around the theme of fun and nostalgic memories, this film by tech company Samsung focuses on a story of Adik and his father cherishing some great memories–which is actually an emotional representation of missing sharing those moments a long time ago. The film, shot on a Samsung Galaxy S22 Ultra phone, invites viewers to cherish time with their parents, one of the values being focused during the Raya festivities.

  1. Spritzer Group – Raya 2022 | Iklan Raya Paling Berseri

On a more hilarious route, this Raya ad by Spritzer focuses on doing the festivities, alongside with your full-out relatives, in this ad signifying Auntie Vivi. Despite the stereotypical nature of the ad, it teaches viewers to just remain calm and enjoy the festivities.

  1. Taylor’s University – Sadaqah | Hari Raya 2022

If there is one saying to embody this ad from Malaysia’s Taylor’s University, it’s the adage of “If you give a man a fish, you feed him for a day. If you teach a man to fish, you feed him for a lifetime.” The ad follows the story of a beggar named Amin, who asks one day for free food from a food stall owned by Kak Zaiton. Despite the ad’s initial impression of Zaiton being angry always, we see a different side of her story, as being compassionate towards the poor. In all, Zaiton’s character teaches viewers of not just getting something but rather having the opportunity to learn and grow as a person.

  1. Tenaga Nasional Berhad – TNB Raya 2022 – Raya Macam Cara

The perfect ad to close this entry, this ad from Malaysia’s multinational electricity company focuses on the diversity of emotions–and antics–during the Raya festivities. After a long time where Raya meetups have been hampered during the pandemic, said ad communicates the long-yearning of families to meet up during these festive times.

Said ad list showcases the most engaging ads that people watched during this period, and are determined in no particular order by an algorithm that factors in watch time, organic views, paid views, and audience retention. This list was pulled on 5 May, 2022 and captures data from 3 April to 3 May 2022 inclusive.

Kuala Lumpur, Malaysia – In this year’s Chinese New Year (CNY) celebration, natural bottled water brand Spritzer in Malaysia has launched a new campaign, aimed at infusing a little fun and a whole lot of natural goodness into popular CNY dishes. 

The campaign, which was created by advertising agency FCB Malaysia, highlights the benefits of the silica in Spritzer Natural Mineral Water. Titled ‘Auspicious Dishes, Spritzer Wishes’, the campaign also features many familiar sights of a Chinese restaurant, reunion dinner, and plenty of happy family members, but it mainly focuses on the dishes that are being served and the wishes that accompany them, which were delivered by the head chef of the restaurant.

Shiao Chan, Spritzer’s group marketing manager, shared that they wanted to continue introducing the benefits of Spritzer Silica-rich Natural Mineral Water at a time when Malaysians would be consuming a lot of beverages during house visits and family meals, but they knew they had to do it in a way that’s contextual to the occasion.

“Not only did this film achieve all of that, but it also gave us an opportunity to carve out a new purpose for the product by encouraging celebrants to prepare their CNY dishes with Spritzer – so that everyone can enjoy all the benefits of our natural mineral water, especially those that the silica brings as a result of enhanced collagen production, namely softer skin, shinier hair, and stronger nails,” said Chan.

Meanwhile, Wang Ie Tjer, FCB Malaysia’s head of creative, said that they approached this film in a no-holds-barred manner because they believed that even though this is a commercial for a mineral water brand, it can still be really flavourful, entertaining, and insightful. 

“We decided to leverage the insight of how every CNY dish usually comes with an auspicious wish, and then creatively turn the wishes into something that works for the brand and occasion. A big shout out to our partners at Restless Productions for bringing this film to life so beautifully, and also to our amazing clients at Spritzer for believing in the idea,” said Tjer.

The campaign has been launched last 10 January, and is still running across Spritzer’s social and digital channels.

Kuala Lumpur, Malaysia – Natural bottled water brand, Spritzer, has appointed advertising agency FCB Malaysia to handle its creative duties.

Shiao Chan, Spritzer’s group marketing manager for Malaysia, believes that FCB is a masterful storyteller with an undeniable passion for building and enhancing the stature of local brands. 

“With their solid FMCG experience at our disposal, we’re confident that this partnership will bring to life the many tales that are waiting to be told for Spritzer,” said Chan.

Shaun Tay, FCB Malaysia’s co-owner and CEO, commented that winning over a major Malaysian brand like Spritzer has always been a dream. 

“What I personally appreciate is the clarity of vision that the Spritzer marketing team has for the brand, and we’re excited to be part of its continuous story of success,” said Tay.

FCB has already started work on several key 2022 campaigns for Spritzer.

Earlier this year, Spritzer has also announced the appointment of media company Trapper as its integrated media agency partner for all Spritzer brands.

Kuala Lumpur, Malaysia – Natural bottled water brand, Spritzer, has appointed Trapper as its media partner, effective this month. The agency will be responsible for integrated media duties for all Spritzer brands.  

Spritzer said in a press statement that it looks to strengthen its market leadership and drive exciting new segments for business growth. Spritzer brands include Spritzer Natural Mineral Water, Spritzer Tinge, Spritzer So Tinge!, Spritzer Sparkling, and Acilis by Spritzer. 

Elaine Ho, Spritzer’s group marketing manager, shared that the partnership aims to double down on brand awareness as well as top-of mind recall among Malaysians.

“We are excited to kick-start our journey with Trapper to innovate our media strategies. We hope to reach our customers at the right touch points and connect with them meaningfully through a precise understanding of their journey. We look forward to a great partnership with Trapper, working together to elevate our brands,” she said.

Meanwhile, Chief Executive of Trapper Sue-Anne Lim, commented, “Sharp targeting means maximizing channel potential and using meaningful data to help drive both retail and e-commerce sales, which is critical to Spritzer’s strategy. We are well-prepared to be agile and responsive to sudden market changes.”

Chief Executive of Trapper Interactive, Trapper Media Group’s digital marketing division, Kenneth Wong added, “We believe that we are well-positioned to unleash Spritzer’s untapped potential as it seeks to bring 100% natural rainforest water to all Malaysian homes”.