Tag: Spritzer
Malaysia – As part of its first major brand refresh in decades, Spritzer has launched ‘FLOW WITH JOY’, a new brand movement aimed at positioning the company beyond hydration and into the broader everyday wellness space. Developed in collaboration with JUNO, the campaign marks a strategic shift for Spritzer...
Through the initiative, the brand encourages Malaysians to explore modern interpretations of traditional Raya dishes while maintaining their cultural roots.
Kuala Lumpur, Malaysia – Malaysian bottled water brand Spritzer has launched a Chinese New Year celebration at Spritzer EcoPark in Taiping, running from February to early March 2026. Positioned as a festive cultural village, the month-long activation incorporates traditional Chinese New Year elements...
Spritzer said the initiative aligns with growing consumer awareness around sugar intake and overall well-being, positioning its natural mineral water and zero-sugar sparkling offerings as suitable options for festive gatherings.
UM’s remit will encompass all media duties including strategy, planning, buying, research, and data and analytics for Spritzer. The news comes following a competitive pitch review which commenced in November 2024.
At the heart of the campaign is Spritzer’s touching short film, ‘Speak from the Heart’, a tale reminding us to express ourselves with sincerity, respect and understanding, starring actors and brand ambassadors, Koe Yeet and Jaspers Lai with special appearances by Yagood and Jobroseph.
This innovative campaign positions Spritzer Sparkling as the perfect hydration companion for those looking to refresh their routines and embrace wellness—all while indulging in a guilt-free fizzy experience.
Spritzer Malaysia has teamed up with FCB Shout, the creative arm of The Shout Group, to launch a new campaign, 'Air Love Cuti-Cuti,' that showcases local tourist attractions while promoting the wellness benefits of its natural mineral water.
The campaign is associated with a 60-second video ad titled ‘Nourishing Youthful Skin from Within with Silica’.
The campaign includes a film that showcases the iconic bottle’s transformation and the purpose behind the momentous change.
