Spritzer blends storytelling, health focus in CNY 2026 campaign

Kuala Lumpur, Malaysia – Spritzer has launched its Chinese New Year 2026 campaign themed “Unstoppable Love,” combining a festive film, on-ground activations and limited-edition products aimed at celebrating family bonds while promoting healthier hydration choices during the festive season.

The campaign centres on themes of reunion, love and togetherness, reflecting the significance of Chinese New Year for Malaysian families. Spritzer said the initiative aligns with growing consumer awareness around sugar intake and overall well-being, positioning its natural mineral water and zero-sugar sparkling offerings as suitable options for festive gatherings.

As part of the campaign, Spritzer released its Chinese New Year film titled ‘Unstoppable Love’. The film stars Dior (大穎) and Joseph Lee (李文键), also known as Jobroseph, portraying a modern couple whose family reunion triggers a time-travel journey through different historical eras. The narrative explores how love and family values endure across generations, despite changing times.

“At its heart, ‘Unstoppable Love’ reflects a truth many families know, that love is not always easy, and acceptance often takes time,” said Shiao Chan, head of marketing at Spritzer. “The film highlights how patient and sincere love helps foster understanding and brings families closer across generations. Chinese New Year is more than just tradition, it is a time of renewal, connection and shared family joy. Our way of contributing to these moments is through a gesture of care by providing refreshing, healthier beverages that complements family togetherness, be it at the reunion table, as a gift, or in shared moments of conversation.”

Beyond the film, Spritzer is extending the campaign through a Chinese New Year roadshow scheduled from 4 to 8 February 2026 at Level 2 of Pavilion Bukit Jalil, in front of Tatsuya Books Malaysia. The roadshow will feature meet-and-greet sessions with Dior and Joseph Lee, interactive game booths, promotional activities and product sampling, offering consumers a space to engage with the brand during the festive period.

The company has also introduced limited-edition 250ml Natural Mineral Water bottles for Chinese New Year, featuring three festive label designs. The bottles are positioned as suitable for sharing during reunion meals and are marketed as naturally rich in silica, which Spritzer says supports skin, hair and nail health. In addition, Spritzer Sparkling — which contains no sugar, sweeteners or calories — is available in original and lemon flavours, alongside a newly launched sea salt and citron variant.

To further mark the festive season, Spritzer is rolling out a series of gift-with-purchase promotions intended for sharing among family and friends.

Through the campaign, Spritzer aims to reinforce its role as a familiar presence during festive celebrations, highlighting moments of connection through storytelling, shared experiences and everyday hydration choices.