Kuala Lumpur, Malaysia – Resorts World Genting has launched its Chinese New Year 2026 celebrations with “CNY in the Sky”, alongside the official debut of what it says is Malaysia’s highest-altitude immersive attraction, at an event held in Genting Highlands on 9 January.
The festive programme is anchored by the release of Resorts World Genting’s Chinese New Year 2026 brand film, which sets the thematic direction for the season. The film draws on traditional Chinese New Year values such as reunion and renewal, while presenting a contemporary take on festive storytelling rooted in cultural traditions and seasonal moments.
The launch also coincided with national recognition from the Malaysia Book of Records for the Genting SkyWorlds Immersive Studio, which has been acknowledged as the country’s highest-altitude immersive attraction. According to Resorts World Genting, the recognition reflects its focus on immersive entertainment, creative storytelling and elevated guest experiences.
The brand film introduces Tian Ma as the official mascot for Chinese New Year 2026 and the latest addition to the Genting’s Highland Heroes family. Representing the Horse zodiac for 2026, Tian Ma symbolises progress and renewal. Limited edition Tian Ma plush toys will be available exclusively to Genting Rewards members through redemption and purchase.
“Chinese New Year is about coming together, reflecting on the past year and looking ahead with hope together,” said Spencer Lee, executive vice president of sales, marketing and public relations at Resorts World Genting. “With ‘CNY in the Sky’, we aim to celebrate these traditions in a way that feels meaningful and memorable while creating festive moments that bring families and loved ones together.”
Lee was joined at the launch by collaborators involved in the brand film’s production, including Sandeep Joseph, CEO and co-founder of Ampersand Advisory; film director Chew Boon Wai; and Wesley Tan Seah Ging, managing director of Aqina Group of Companies.
The film was developed by Ampersand Advisory, led by Sandeep Joseph, alongside Janice Kiew, head of creative services, and Claudia Low, creative director, in collaboration with Chew Boon Wai. The creative team combined visual storytelling and cultural elements to create a narrative intended to resonate across different generations.
Guests attending the launch were given a preview of the Chinese New Year-themed immersive video experience at the Genting SkyWorlds Immersive Studio. The attraction will be available to Genting SkyWorlds Theme Park guests from 9 January to 3 March 2026.
The event also featured a preview of Chinese New Year culinary offerings, with attendees sampling festive dishes. Throughout the festive period, Resorts World Genting will offer reunion dinners, seasonal dining experiences and festive gatherings across the resort.
The Chinese New Year celebrations begin with a Chinese New Year Eve countdown show, followed by a calendar of entertainment and activities. These include CNY in the Sky Prosperity Shows, Auspicious Grab & Win games, and a bazaar at Chin Swee Caves Temple. Lion dance parades, cultural performances and traditional rituals are also part of the programme.
Festivities extend to the Flower Market at SkyAvenue, where Flavours of Genting will feature a selection of Chinese New Year treats such as pineapple tarts and durian tarts, along with confectioneries and seasonal essentials.
Content creators Hanxiiaoaii (@hanxiiaoaii on Instagram) and BapaBros (@bapabros on TikTok) were also present at the launch, sharing highlights from the celebration with their online audiences.
“CNY in the Sky” marks the start of Resorts World Genting’s wider Chinese New Year celebrations for 2026. The year also coincides with the 40th anniversary of Resorts World Awana, with the resort planning a series of special experiences and seasonal celebrations throughout the year.
