Carlsberg gallops into CNY with SKAI ISYOURGOD in mahjong-inspired campaign

Singapore — Carlsberg is kicking off Chinese New Year with energy, ambition, and good fortune, launching a high-octane collaboration with international rap sensation SKAI ISYOURGOD (揽佬) and a limited-edition festive Mini Mahjong Set.

This year, SKAI ISYOURGOD, famed for his global hit Blueprint Supreme (大展鸿图), remixes the track exclusively for Carlsberg with the clever hook: “有嘉士伯乐” (Carlsberg as your Bo Le). 

“By positioning Carlsberg as the modern-day Bo Le, the track suggests the brand is the ultimate driver of excellence, recognising and unlocking the potential in every individual this New Year,” Carlsberg noted. 

Accompanied by the blessing “马到成功速来财” (Success and Wealth at a Gallop), the remix fuses tradition with contemporary flair, turning CNY into a social celebration of prosperity, fa (發), and ambition.

Fresh for 2026, the Carlsberg Mini Mahjong Set embodies communal fun and mastery of one’s fortune. 

For every $30 spent on Carlsberg Smooth Draught at major supermarkets or official e-commerce channels, consumers receive one entry into the lucky draw. 

Carlsberg’s limited-edition design merges traditional Gilding Lacquer Art with AI-enhanced digital illustration. A golden horse charges beneath Carlsberg’s iconic Hop Leaf, reimagined as auspicious clouds. 

Fans can further unlock prosperity through various promotions: a free festive wagon trolley with qualifying purchases, “Under the Cap” wins including gold bars and cash prizes, exclusive 7-Eleven Apple iPhone 17 Pro draws, and more.