Singapore – Footwear and apparel brand Skechers has partnered with creative agency We Are Social Singapore to launch the AI-powered retail assistant ‘Luna.’ The AI assistant, placed in its Punggol Coast Mall store, aims to enhance customers’ shopping experience.
As an AI-powered personal stylist, Luna recommends clothes based on customers’ styles and preferences. Through an interactive kiosk or Telegram, customers can get real-time personalised product suggestions.
The retail assistant uses a collection of AI models, enabling speech-to-speech communication with customers. Through Luna, customers can conveniently shop online and offline, enhanced by personalised recommendations.
The activation is available at Skecher’s store for a limited time.
Irene Lee, senior general manager at Skechers Singapore, said, “As a comfort technology brand, harnessing new and innovative solutions to connect with our customers is part of our DNA. With the opening of our new store in Punggol Digital District, it enhances customers’ retail journey with a unique, social, and interactive experience with Luna.”
“The emergence of AI speech-to-speech technologies is powering an agentic AI revolution that forms the backbone of future consumer-facing systems. Luna is an additional touchpoint for Skechers to complement its innovative retail experience, uniting retail and online environments into a seamless ecosystem. This integration empowers brands to strengthen customer relationships and drive dynamic, two-way conversations that connect the shop floor and customers’ phones,” Manolis Perrakis, innovation director at We Are Social Singapore, commented.
