Singapore – The Singapore Tourism Borad (STB) has renewed its partnership with Expedia Group, a travel technology company, with the aim of boosting tourism in the country.
As part of their strategic partnership, STB and Expedia Group are set to launch a joint global marketing campaign to increase tourists and promote Singapore as a destination. Leveraging shared resources, the companies will seek various ways to enhance their marketing strategies.
Additionally, STB will make use of Expedia Group’s technology, taking on an innovative approach to engage travellers in Singapore.
The partnership aims to boost STB’s forecasted 15 to 16.5 million tourist arrival in Singapore, which amounts to S$27.5b to S$29 billion in tourist spending.
“Expedia Group is proud to once again join forces with the Singapore Tourism Board in our mutual goal of enhancing travel experiences for both new and returning visitors to Singapore. This partnership allows us to leverage our industry-leading travel media network backed by our robust first-party data to bring the world to Singapore,” Greg Schulze, chief commercial officer at Expedia Group, said.
“We are delighted to embark on a strategic partnership with Expedia Group as collaborating with like-minded partners is integral to STB’s approach to destination promotion. Expedia Group’s innovative technology and our combined marketing initiatives will strengthen our engagement with travellers and increase destination mindshare, which will in turn drive visitor arrivals and spending,” Juliana Kua, assistant chief executive of international group at Singapore Tourism Board, said.
