Singapore – Singapore’s femtech start-up Fig Health has appointed Nadya Davies, former Carlson Wagonlit Travel’s (CWT) marketing and communication manager, as its new chief marketing officer, effective this month.

Fig Health is a VC-backed healthcare start-up in Singapore that aims to revolutionize outdated practices and improve women’s healthcare. The company seeks to empower women to understand and manage their health, taking a patient-centric approach and offering the opportunity for health-conscious women to be the experts on their own bodies. 

Davies will be leading the marketing strategy for customer acquisition, retention, engagement, and branding, with responsibility for the full marketing spectrum – from big picture ideation and positioning of the brand down to purchase funnel analytics and building a social media following. 

Prior to her new position, Davies is a marketing communications expert with more than 13 years of local, regional, and global experience across both B2B and B2C. After spending years in PR agencies, including communications agency AKA Asia in Singapore, she transitioned in-house to the global business travel agency CWT, expanding her remit to customer acquisition through digital and content marketing, as well as employee and client communications. 

Commenting on her appointment, Davies believes that Fig Health will bring “massive” impact on the way women manage their own health issues. 

“Having experienced the highs and lows of trying to conceive myself, I know first-hand the importance (both for your physical and mental health) of having information about what’s going on inside your body and finding an action plan to help you achieve your goals. I’m so excited to be part of the team that is going to make this journey easier for women,” said Davies.

Davies will report directly to CEO and Co-Founder Maria Wang-Faulkner. She said that Davies will be a strong addition to their leadership team at a time when the business is fast-tracking to the next stage of growth.

“Her experience in the market, expertise in growing a customer-base, and personal passion for our mission will help us build on our strong foundations and create a meaningful brand and community of users,” said Wang-Faulkner.

Singapore – HiDoc, a healthcare technology start-up in Singapore that provides web-based and mobile app solutions, has officially launched community platform Nectar, which is an app dedicated to women’s health and wellness.

Nectar is a web-based application that carries an ‘Ask the Expert’ function, enabling users to receive answers to health and wellness-related queries. 

HiDoc said Nectar was born out of the COVID-19 pandemic when HiDoc Co-Founders Dr. Christina Low and Carolyn Goh noticed a rising trend on the HiDoc platform. During the circuit breaker period in Singapore in particular, which is the country’s stay-at-home order in April of last year, HiDoc saw a significant spike in the number of teleconsultations and inquiries from the women’s community. 

“We want to empower women with the right knowledge to achieve optimal health through self and preventive care. Nectar aims to catalyze the formation of a community, backed by experts focused on supporting women in their health and wellness journey. It is a place for ladies to comfortably share their experiences and walk their life journey together,” said Dr. Low.

Users of the app will have access to a huge amount of health and wellness content curated specifically to their profile. They can expect weekly articles on key healthcare topics written specifically for each member. Furthermore, users will have exclusive access to health webinars to keep them informed of prevailing health issues for women. Through the app, they will also be able to access personalized health and wellness plans designed for them.

Goh shared that HiDoc is already building up the platform to include machine learning algorithms to show relevant content and conversations that are based on the various data points that members have input in the platform.

“Nectar is an online community platform that HiDoc has created for women. We built Nectar to foster a trusted and safe haven for women to learn more about their wellbeing from experts and other women sharing their experiences,” said Goh.

Following the initial soft launch in January, Nectar has currently accumulated 3,000 downloads.

Manila, Philippines – Locally-developed telemedicine app KonsultaMD in the Philippines has taken its services up a notch by bringing its benefits closer to those who need it – the app has partnered with Shopee to spread more awareness on the technology of teleconsultation, specifically for moms. 

KonsultaMD will be launching a live stream on the Shopee app which aims to promote telemedicine, being the next best thing to face-to-face consultations due to its easy access, for moms who juggle daily all-around tasks. It will be called ‘Shopee MomDays’.

“These days, it’s a big challenge for mothers to balance work and household demands, especially with all the health and safety protocols. For them, a top health concern is the possibility of someone in the family getting sick and needing immediate doctor advice, but going to the clinic or hospital already poses a big health risk in itself,” said KonsultaMD in a press statement. 

The live stream will be every Monday from 3 to 4 pm, slated to kick off today, January 18, of the same time. It will be hosted by Dr. Alyxandra Kim Sangel, MD. Through the live stream, viewers will learn how to do check-ups via telemedicine.

“KonsultaMD is excited to partner with Shopee for MomDays. Moms want the option of consulting health professionals without having to leave the safety of their homes, and KonsultaMD conveniently provides 24/7 access to doctors through video or voice calls,” said Cholo Tagaysay, KonsultaMD’s COO.

During the live streams, there will be weekly games that will give five moms a chance to win KonsultaMD Family Annual Plan. The plan includes a 12-month membership for five people, unlimited voice consultation, 48 video consultations, as well as e-Prescription, e-laboratory request, e-medical certificate, and access to partner benefits.