Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Technology SME Featured Southeast Asia
No posts found

Saphron launches first cybersecurity insurance for SMEs in the Philippines

by MARKETECH APAC

-

July 14, 2020

As more businesses embrace technology, the need to secure devices, software, and technology platforms grows even broader. With cyber threats becoming more complex and far-reaching, even small and medium enterprises (SMEs) need to invest in cybersecurity platforms to not only protect their businesses but also ensure the safety of their customers and employees. 

That’s why Saphron, an insurance technology (Insurtech) startup on a mission to make insurance radically accessible, rolled out its newest offering called Cyber Insurance and Breach Response for SMEs, or CYBRIS for short. CYBRIS is a cybersecurity insurance policy that protects a business from financial losses arising from a data breach or a cyber attack. 

Lorenzo Chan Jr., CEO of Saphron

“In this day and age, it’s almost impossible to say that you’re in business but you don’t utilize technology. No matter what sort of business you’re in, it’s very unlikely that you will not come across data or information about the client. And there is an insurance policy [to protect] that.”

Lorenzo Chan Jr., CEO of Saphron

The importance of cybersecurity in the new normal 

Products like CYBRIS have become increasingly relevant in the new normal, as digitization has become a necessity for many industries. A business that is handling any form of data in a digital platform, whether it’s a cloud database or social media, is susceptible to some 

form of cyber attack or data breach, so it’s important that businesses insure themselves should they become the next target. 

The product’s focus on SMEs is crucial, as small business owners are the most vulnerable to cyber threats. A 2018 study by GoDaddy revealed that 50% of small businesses in the Philippines experienced financial losses due to hacking, one of the most common types of cyber attacks. Research from CyberScout, a multinational provider of cybersecurity solutions, shows that even small businesses that only have one or two servers for their digital operations can lose anywhere from Php250,000 to Php750,000 from a data breach. 

Andrew Hong, Regional Director for Asia-Pacific at CyberScout

“SMEs are not comparable to conglomerates or enterprises, because they don’t have the budget or expenses for high-tech [cybersecurity solutions]. When [cyber threats] hit them, they will hit them very deep.” 

Andrew Hong, Regional Director for Asia-Pacific at CyberScout

CYBRIS: Your trusted ally in protecting your business 

With these threats in mind, CYBRIS ensures SME owners that their businesses will be protected financially from the aftermath of a cyber attack. A business covered by CYBRIS will receive financial compensation to cover the various liabilities arising from a data breach as well as help them take the first steps to recovery. 

As it was made for SMEs, CYBRIS offers its policies for as low as Php7,500 to Php14,500 a year—around the same amount as, or even lower than, car insurance. In turn, the policy will cover up to Php2.5 million worth of financial losses arising from a data breach, which includes privacy breach liabilities, security breach liabilities, regulatory penalties, and payment card industry fines. CYBRIS also provides support for processing ransomware attacks, which according to CyberScout can cost around Php50,000 to Php150,000. 

On top of this financial coverage, a CYBRIS policy also comes with 24/7 rapid breach response service from CyberScout, which has a wide network of industry and legal experts who are able to guide businesses when it comes to data breach incidents. CyberScout also helps entrepreneurs navigate through uncertainties in their digital operations and ensure that they are following the best practices in cybersecurity. 

One of CyberScout’s clients is a mid-sized aviation company operating in 60 countries, which suffered from a password attack in 2019 that led to fraudulent emails being sent to the company’s clients. Once the company reported the attack, CyberScout shipped a proprietary blackbox that allowed the client to conduct a forensic investigation of the compromised units. Through this investigation, CyberScout was not only able to advise the company on how to inform their clients and recover from the attack, but it was also able to identify other vulnerabilities within the company’s systems that could be exploited by cyber criminals. 

“We help SMEs facilitate the entire [breach response] process,” said Hong. “We advise you step-by-step on how to deal with a cyber attack. We even have a consultative panel of lawyers and industry experts to help.” 

Secure your business for the digital economy 

For Atty. Leandro Aguirre, Deputy Privacy Commissioner at the National Privacy Commission (NPC), products like CYBRIS have a two-fold benefit. Not only does CYBRIS enable SME owners to grow in the digital economy, it also makes them view the threat of cyber attacks more seriously. 

“[CYBRIS] is something that hopefully will help SMEs who may not have the necessary resources or who may not even prioritize cybersecurity or data privacy,” said Aguirre. “Something like this will put it forward, make them think about it more, and it will help them take the necessary steps to comply with the regulations of the NPC. I look at this as some kind of multiplier effect with what we’re trying to do with the Commission. It makes them more aware of what they need to comply, and that also helps us.” 

Through CYBRIS, SMEs can protect themselves from the financial repercussions of a cyber attack without having to shell out a lot of time, effort, and investment. With its affordable rates, comprehensive coverage, and accessibility, CYBRIS is every SME’s trusted ally in cybersecurity. 

“This particular product is earmarked for SMEs. People normally think cybersecurity is not affordable, that you’ll need big comprehensive teams to maintain it. SMEs don’t have the time nor the resources for those right away, and sometimes they’re not even aware of it. [Offering] this product that is simple, affordable, and available online is going to be quite useful,” concluded Chan. 

Related Tags SME Marketing Philippine News Saphron Cybersecurity
Share this article

Related Articles

View All
Lazada Sponsored Solutions
Platforms Southeast Asia
Lazada PH introduces new solutions to help brands and online sellers
July 1, 2020
By MARKETECH APAC
Main Feature Marketing Technology SME Featured Southeast Asia
How Malaysia’s retail and SME industries have changed due to COVID-19
June 9, 2020
By MARKETECH APAC
No posts found

Featured Articles

View All
No posts found

Most Recent Articles

STB, BIGHIT MUSIC spotlights iconic Singapore landmarks in BTS Jin’s music video
STB, BIGHIT MUSIC spotlights iconic Singapore landmarks in BTS Jin’s music video
May 16, 2025
Fatima Baduria
No posts found
MARKETECH APAC, UpTech Media unveils ‘Retail & E-Commerce Innovation Marketing & Tech Summit 2025’ in Manila, featuring PH industry leaders
May 16, 2025
Aliza Carmona
Chariot Agency joins as partner collaborator for Selangor International Pickleball Tournament 2025
May 16, 2025
Teddy Cambosa
Giant Havaianas slippers call for more urban green spaces in latest campaign via GIGIL
May 16, 2025
Fatima Baduria
‘HBO Max’ brand returns as Warner Bros. Discovery revamps streaming strategy 
May 16, 2025
Aliza Carmona
Stanley House Studios expands travel division with Sheraton, Amora wins
May 16, 2025
Teddy Cambosa
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
  • Indonesia
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin