India – DDB Mudra Group has announced the appointment of Sanchari Chakrabarty as senior vice president and head of strategy at 22feet Tribal WW, marking her return to the agency after several years in senior strategic roles across the industry.
Chakrabarty, a seasoned strategist with extensive experience in building brand narratives, returns to the agency after more than a decade-long stint earlier in her career.
Her professional journey includes key roles at agencies such as Tilt Brand Solutions and Leo Burnett, where she developed her expertise in strategic and creative problem-solving across a range of industries. She has worked on campaigns for major brands including Stayfree, Netflix, Instagram, Meta, Crunchyroll, Myntra, and Meesho.
Chakrabarty’s leadership has been recognised through her participation in DDB Worldwide’s High Performance League and the Phyllis Project, a global initiative aimed at advancing women in leadership within the network.
She is also known for her contribution to “Project Free Period,” a campaign that tackled social taboos and received recognition at Cannes Lions for four consecutive years. Her work has been acknowledged at other industry award shows such as WARC, Effies India, and the London International Awards.
Commenting on her return, Sanchari said, “22feet Tribal WW is driven by people who are deeply passionate and show childlike enthusiasm for creativity that works. And I am excited to join this bunch and create work that shapes culture in real time. I’ve always been curious about people and all things that influence their journeys. In this stint, I’m looking forward to move people meaningfully along these journeys and finding fresh ways to build connections.”
Vanaja Pillai, President, 22feet Tribal WW, added, “Sanchari’s return holds a special place in my heart. She brings with her invaluable brand thinking and strategy fundamentals that will provide the shot in the arm we need to take our brands to the next stage of growth. And as a Phyllis India alumna, it is an honour to welcome her back to our leadership team, making it stronger than ever before.”
