Singapore — Salesforce has appointed Paul Carvouni as senior vice president and general manager for ASEAN, where he will lead the company’s growth strategy and operational initiatives across the region.
In his new role, Carvouni will oversee efforts to accelerate the transformation of ASEAN businesses into agentic enterprises, leveraging Salesforce’s AI-powered CRM and unified platform.
Carvouni brings over 20 years of leadership experience in technology companies across the Asia Pacific region, including Microsoft and Riverbed Technology. He has also led high-growth teams and helped organisations scale their operations in ASEAN markets.
“ASEAN is a vibrant and strategically vital region for us. We are in the midst of an agentic AI revolution that can vastly accelerate the region’s economic growth,” said Arun Kumar Parameswaran, executive vice president & managing director, South Asia, Salesforce.
Arun added, “Paul possesses the exceptional pedigree and deep industry experience necessary to guide our customers as they leverage agentic AI to transform their businesses. We have tremendous confidence in his ability to lead our ASEAN team and accelerate the success of our customers in becoming the intelligent, adaptive Agentic Enterprises of the future.”
Moreover, Paul also commented on his recent appointment, “I am incredibly excited to lead Salesforce’s commitment to the ASEAN region. The AI revolution presents an immense opportunity for impact across every country, industry, and segment, from SMBs to large-scale Enterprise & Public sector organisations.”
He also described the region as something ‘primed for significant growth’, “The mission is clear: to empower every customer to become an Agentic Enterprise and unlock unprecedented productivity and intelligence,”
Paul continued, “I look forward to working alongside our talented team and extensive partner ecosystem to deliver the trusted AI, data, and CRM solutions that will fuel ASEAN’s next wave of innovation and growth.”
The company said AI represents a US$1 trillion growth opportunity for ASEAN by 2030, and it aims to help organisations capitalise on this potential by integrating humans, agents, apps, and data.Salesforce has recently expanded its presence in the region, opening a new office in the Philippines in October 2025 alongside existing operations in Singapore, Thailand, and Indonesia. The company has also introduced ‘Agentforce Service’ and ‘Employee Agent’ in several ASEAN languages to support local business needs.
