reo appoints JJ Eastwood as director of product, data and technology

Australia – reo, powered by oOh!media, has appointed JJ Eastwood as director of product, data and technology to strengthen its retail media networks across Australia and New Zealand.

In the role, Eastwood will focus on scaling reo’s retail media capabilities, overseeing its ad tech and data strategy, including smarter targeting, closed-loop reporting, and developing omnichannel solutions for retailers and brands.

Eastwood brings significant industry experience, having been the founding managing director of Carousell Media Group, where he built Asia’s largest multi-marketplace retail media network reaching over 40 million shoppers monthly. He has also led Rakuten Advertising’s APAC business and launched eBay’s advertising division in Australia.

Andrew Every, chief strategy & retail media officer at oOh!media, said, “JJ is an outstanding individual, and an internationally respected retail media commercial leader. His passion for the digital landscape and e-commerce combined with valuable expertise in product innovation, programmatic advertising, and scaling new businesses will drive commercial results with our retailer partners.”

Commenting on his appointment, Eastwood said, “Retail media is entering its next phase of maturity, with the future lying in consolidation, smarter measurement, and unlocking the untapped potential of true omnichannel advertising. reo is uniquely positioned to lead this shift, blending oOh!media’s national footprint with strong brand partnerships and data innovation. I’m thrilled to join Andrew and the talented reo team to help define the future of retail media in Australia and New Zealand.”

Eastwood’s appointment follows the June hiring of Renae Usher as Director of Sales, reflecting reo’s ongoing growth in the retail media sector. The company has expanded its partnerships in 2025 with retailers such as Petbarn, Officeworks, and Australia Post.