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Tag: Marketing strategy

ALEPH x REDDIT
Reddit taps Aleph as exclusive advertising representative across 45 markets
Posted on October 8, 2025
by Sharona Nicole Semilla
Singapore – Global advertising firm Aleph has expanded its strategic partnership with Reddit, designating the digital media company as Reddit’s exclusive advertising representative across more than 45 markets, including Singapore. The collaboration brings Reddit’s thriving ecosystem of more than 100,000...
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APAC roundtable gathers region’s marketing leaders to discuss current state of consumer acquisition & retention amid pandemic
APAC roundtable gathers region’s marketing leaders, discuss current state of consumer acquisition & retention amid pandemic
Posted on October 22, 2021
by MARKETECH APAC
Last September 21, MARKETECH APAC gathered marketing leaders from all over the region to talk about how the changes in the pandemic affected brands' consumer acquisition & retention strategies.
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CISO Thought LeadershipCISO Thought Leadership
This is the most effective marketing strategy when appealing to chief information security officers
Posted on May 26, 2021
by MARKETECH APAC
Any marketing strategy that's ever green, like thought leadership, risks casting doubt on its audience impact, but when it comes to sophisticated IT experts, the usual proves otherwise.
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Vpon-Virtual-Bank-Report-Marketing-Strategy
Here are what virtual banks in regional hub HK are doing to lure customers
Posted on May 10, 2021
by Teddy Cambosa
According to the Vpon report, a lot of virtual banks are tapping into the younger customer base to bank in more customers and promote financial accessibility.
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White-Castle-Calendar
PH whiskey brand White Castle unveils first-ever male calendar model
Posted on December 31, 2020
by Teddy Cambosa
Whiskey brand White Castle has tapped local online creator Ninong Ry as 2021's calendar model, the first male to be featured.
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Tiger Beer Ad Campaign
Tiger Beer unveils new campaign, packaging centered on ‘opportunity amid adversity’
Posted on December 9, 2020
by Teddy Cambosa
The Tiger Beer brand has launched a new initiative campaign, with a new ad centered on the aspect of opportunities despite hardships.
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Made With Passion Singapore
STB’s “Made With Passion” initiative puts spotlight to local lifestyle products
Posted on November 20, 2020
by Teddy Cambosa
As part of the SingapoRedisovers campaign, the Singapore Tourism Board (STB) is launching another marketing strategy to put focus to local lifestyle products.
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YouTrip
Multicurrency e-wallet YouTrip stays top-of-mind via informative TikTok’s
Posted on October 30, 2020
by MARKETECH APAC
The "travel wallet" shared its two-pronged approach in maximizing TikTok for its brand reach.
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ShutterstockBillie
Shutterstock launches “Editorial Video” stock library expansion
Posted on October 26, 2020
by Teddy Cambosa
Shutterstock announces the expansion of its stock footage library through "Editorial Video" service.
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pexels-lisa-fotios-1092671
6 expert tips to ace social media for your online business growth
Posted on August 21, 2020
by MARKETECH APAC
Freelancing group Filipina Home-based Moms Social Media Strategist Janelle Swing imparts the six ways you can do to make social media work for your business growth.
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