PR veteran Kitty Lee named managing partner for Greater China at Media OutReach Newswire

China – Media OutReach Newswire has appointed Kitty Lee as managing partner, Greater China, a newly created role aimed at accelerating the company’s growth across the Greater Bay Area (GBA) and the wider Greater China region.

Lee brings more than two decades of experience in the public relations industry. Prior to joining Media OutReach Newswire, she worked with the company as a client through its press release distribution services.

“I have seen the important role that Media OutReach Newswire has played in my work and its impact on my clients. I am inspired by the opportunity to contribute my knowledge, drive change, and foster innovation for the advancement and efficiency of the PR industry,” she said.

Lee joins from FleishmanHillard, where she served as senior vice president and partner, advising clients across sectors including retail, property, healthcare, and travel and tourism.

She holds a master’s degree in education from the University of Nottingham and a bachelor’s degree in communications from Hong Kong Baptist University. A Cantonese native, Lee is fluent in English and Mandarin and will be based in Hong Kong.

Founded 17 years ago, Media OutReach Newswire works with government agencies, corporations, and SMEs across Greater China on global communications campaigns. Its clients include organisations such as the Information Services Department Hong Kong, China News Service, New Taipei City Government, and Taiwan External Trade Development Council, as well as companies including Huawei, Alibaba, OPPO, Hang Lung Properties, Lee Kum Kee, and Galaxy Entertainment Group.

Media OutReach Newswire said it has been developing technologies to streamline press release distribution and provide reporting insights on media coverage, reach, and communications impact for organisations using its services.

Jennifer Kok, founder and CEO of Media OutReach Newswire, said, “The growing demand for an authentic newswire partner has created a clear opportunity for us to expand in the GBA and Greater China.”

Jennifer continued, “Kitty brings exactly what we need: deep relationships across the region’s PR and marketing community and a clear understanding of what brand communications must achieve. Her in-depth industry knowledge will guide our market expansion and product development as we help Chinese companies build their brand reputation across Southeast Asia, ASEAN, Asia Pacific, the USA, Canada, Latin America, the UK & Europe, the Middle East, and Africa.”