Australia – Philips has recently tapped Australian sports star Isaac Heeny in a new campaign to encourage Australians to rethink their everyday water choices and embrace filtration solutions which reduce the consumption of harmful contaminants and single-use plastic.
The partnership introduces Philips’ innovative approach to water filtration, combining premium technology with environmental consciousness. Their Reverse Osmosis Water Stations feature Aquaporin Inside™ water purification technology, a technology tested in collaboration with NASA and ESA for aerospace applications.
Speaking on his involvement in the campaign, Isaac said, “As an athlete, I know that what you put into your body matters – especially water. I’m excited to partner with Philips because they’re offering Australians a smarter way to think and feel about their daily water consumption. Their filtration technology isn’t just about better-tasting water – it’s about making a positive choice for our health and the environment.”
Said campaign aims to promote Philips’ new Powered Pitchers with PFAS Pro filter (available July onwards), which are certified to NSF standards for the removal of over 50 contaminants, including chlorine, metals, pesticides, herbicides, pharmaceuticals, chemicals (PFAS), microplastics and other harmful substances that can affect water quality and taste.
Moreover, the brand notes that its water filtration range offers a sustainable alternative to single-use plastic bottles, while providing premium filtered water with options for instantly chilled or boiling hot water at the touch of a button.
“Making the switch to filtered water is about taking control of your daily water choices. The convenience of having premium filtered water at home, combined with knowing you’re helping reduce plastic waste, makes it an easy decision,” Isaac added.
Meanwhile, Peter Bosscher, founder of Bosscher Commercial Management Solutions and exclusive agent for Philips Water in Australia and New Zealand, emphasised the significance of the partnership.
“Isaac Heeney embodies the values of excellence and healthy living that align perfectly with our brand. His authentic approach to health and well-being resonates strongly with our target market – consumers increasingly conscious about water quality and environmental sustainability,” he said.
