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Category: Marketing

Youth-focused news site Mothership inks tie-up with recommendation platform Outbrain
Youth-focused news site Mothership inks tie-up with recommendation platform Outbrain
Posted on May 23, 2023
by MARKETECH APAC
The partnership will see Outbrain’s AI-driven customisation featured on the digital publisher’s website.
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Peroni’s latest campaign in Hong Kong transforms cinema house into ‘House of PERONI’
Peroni’s latest campaign in Hong Kong transforms cinema house into ‘House of PERONI’
Posted on May 22, 2023
by MARKETECH APAC
Peroni has renamed the cinema house as 'House of PERONI' and rebranded the 183 seat covers with special design.
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Financial services ANZ uses screensavers to remind vulnerable loved ones about financial scams
Financial services ANZ uses screensavers to remind vulnerable loved ones about financial scams
Posted on May 22, 2023
by Teddy Cambosa
Launching just in time for Mother’s Day, the programme calls on New Zealanders to take photos of their children holding up a sign with banking safely tips, before adding the photo to their grandparent’s devices as its wallpaper.
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Johnnie Walker launches ‘Walk Beyond’ brand platform, spotlights SEA street culture
Johnnie Walker launches ‘Walk Beyond’ brand platform, spotlights SEA street culture
Posted on May 22, 2023
by Teddy Cambosa
The platform will include a content series featuring unexpected collaborations between established cultural icons and up-and-coming trailblazers across Singapore, the Philippines and Vietnam.
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AQUA’S programmatic DOOH campaign steals the show at Citayam Fashion Week with real-time data
Posted on May 22, 2023
by MARKETECH APAC
In this case study, we learn how Indonesian water brand AQUA was able to capture the attention of its target consumer through strategic and insight-driven DOOH advertising.
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SEA marketing leaders to shine on creating seamless omnichannel journey via webinar this May
SEA marketing leaders to shine on creating seamless omnichannel journey via webinar this May
Posted on May 19, 2023
by Maureen Basa
This May 25, MARKETECH APAC comes back with another webinar to help brands and marketers carry out an efficient and future-proof omnichannel journey mapping.
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Grab PH on ₱9m fine: We will evaluate our legal options
Grab PH on ₱9m fine: We will evaluate our legal options
Posted on May 19, 2023
by Teddy Cambosa
A spokesperson for Grab Philippines said that while they are surprised with the new fine PCC has given them, they are glad that the PCC has finally come to a decision on the disbursement mechanism for the remaining administrative fees.
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Havas Media Group India makes key elevations to strengthen senior leadership roster
Havas Media Group India makes key elevations to strengthen senior leadership roster
Posted on May 19, 2023
by Maureen Basa
The strategic restructuring is part of Havas Media Group India’s expansion of its business and service portfolios.
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Mindshare India nabs media mandate for Maruti Suzuki
Mindshare India nabs media mandate for Maruti Suzuki
Posted on May 19, 2023
by Teddy Cambosa
As a flagship agency from GroupM, Mindshare’s expertise, creativity, and strategic vision will help steer the Maruti Suzuki brand towards a faster lane of growth and success, operating from its Gurgaon office.
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SEA team of McCann Worldgroup unveils new senior appointments
SEA team of McCann Worldgroup unveils new senior appointments 
Posted on May 18, 2023
by MARKETECH APAC
The network has recently been restructured in Southeast Asia to better service new business wins and support the creation of key client hubs in the region.
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