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Category: Marketing

Ad industry body 4As in Malaysia to hold one-day masterclass on consumer insights
Ad industry body 4As in Malaysia to hold one-day masterclass on consumer insights
Posted on May 25, 2023
by MARKETECH APAC
‘4As Consumer Insights Workshop’ is intended to provide account planners, account managers, and creatives with key skills in three areas.
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Hyatt’s Alila explores getaways through sensory soundscapes in newest APAC campaign
Hyatt’s Alila explores getaways through sensory soundscapes in newest APAC campaign
Posted on May 25, 2023
by Teddy Cambosa
The campaign, created by BBDO Singapore and Bali-based production house AVB Media Asia, starts with a film that looks to the world of ASMR to depict these getaways, capturing macro shots of Alila properties that merge a therapeutic trinity of sight, sound and touch. 
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Ogilvy PR names Q AKASHAH as managing director of Singapore, Malaysia
Ogilvy PR names Q Akashah as managing director of Singapore, Malaysia
Posted on May 25, 2023
by MARKETECH APAC
Amidst the new appointment, she will be retaining her portfolio as executive director for Islamic Marketing in Southeast Asia.
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Dentsu SG, Grasp form partnership to offer media excellence in APAC
Dentsu SG, Grasp form partnership to offer media excellence in APAC
Posted on May 24, 2023
by Teddy Cambosa
Moreover, the joint offering will serve to meet the evolving needs of brands in the region by optimising ad spend and ensuring that the important aspects of digital advertising strategies are followed meticulously.
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TEAM LEWIS tapped as Circles.Life’s agency of record for integrated communications in Singapore
TEAM LEWIS tapped as Circles.Life’s agency of record for integrated communications in Singapore
Posted on May 24, 2023
by MARKETECH APAC
TEAM LEWIS will support Circles.Life in conceptualising, developing, and implementing PR strategies and activities in Singapore.
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Wunderman Thompson Indonesia CEO Vaishali Sarkar appointed as president for Wunderman Thompson Canada
Wunderman Thompson Indonesia CEO Vaishali Sarkar appointed as president for Wunderman Thompson Canada
Posted on May 24, 2023
by Teddy Cambosa
In her new role in Canada, she will lead the agency’s Toronto and Montreal offices, with clients including HSBC, Microsoft and several automotive brands.
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Fintech Plentina holds seminar on targeting financial wellness in the workplace
Fintech Plentina holds seminar on targeting financial wellness in the workplace
Posted on May 24, 2023
by MARKETECH APAC
Last May 3, 2023, Plentina hosted a seminar to share the results and highlights of its latest study on the relationship between finances and employee well-being.
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CHEP Network names Nick Jia as executive director of marketing technology
CHEP Network names Nick Jia as executive director of marketing technology
Posted on May 24, 2023
by MARKETECH APAC
Jia’s new role will see him supporting the growth of the marketing technology function at CHEP.
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It’s Friday tapped as creative agency of record for global HR tech ELMO
It’s Friday tapped as creative agency of record for global HR tech ELMO
Posted on May 23, 2023
by MARKETECH APAC
ELMO Software is a cloud-based solution that helps thousands of organisations across Australia, New Zealand, and the United Kingdom to effectively manage their people, process, and pay.
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Ogilvy Network ANZ launches TK.Lab to help brands harness the power of TikTok
Ogilvy Network ANZ launches TK.Lab to help brands harness the power of TikTok
Posted on May 23, 2023
by MARKETECH APAC
TK.Lab is a centralised and end-to-end specialist capability that aims to help brands deliver impact and reach new audiences on TikTok. 
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