India – FCB Interface, part of FCB Group India, has appointed Noor Samra as its national planning director, bringing her extensive experience across both legacy and emerging brands to the agency.
Known for her strategic expertise and innovative approach, Samra is expected to play a key role in advancing FCB Interface’s strategic capabilities and delivering impactful brand solutions in her new role.
As national planning director, Samra will play a pivotal role in FCB Group’s Strategy Council, working closely with leaders across the network to enhance the agency’s strategic capabilities. Her impressive track record of award-winning work includes prestigious honours such as a Cannes Lion Grand Prix, Global Best of Best Effie, WARC Global Grand Prix, and APAC Effie metals, reflecting her commitment to excellence and innovation.
Samra brings extensive experience with some of the world’s most recognised brands, including Spotify, PhonePe, Whisper, Visa, HDFC Life, Lay’s, Kurkure, Doritos, Quaker, and Heineken. Her ability to navigate seamlessly between established brands and emerging clients highlights her depth and versatility in the brand strategy landscape.
Speaking on her appointment, Noor expressed, “I am looking forward to joining Dheeraj, Gaurav, and Rakesh, along with the talented team at FCB Interface. The agency already has great momentum, and I hope to add even more value and depth to our clients and creative showcase. FCB’s belief in creativity as an economic multiplier resonates with me deeply. Great work that serves as a benchmark in the industry while driving meaningful business results is what I aspire to orchestrate at FCB Interface.”
Meanwhile, Gaurav Dudeja, CEO of FCB Interface, said, “We can realise our ambitions of transformational growth and glory only with the right people forming the leadership core of the agency. And Noor’s appointment is a significant step in that direction. She brings a unique blend of strong academic background in sociology, experience as an ethnographer, and more recently of leading strategy on a wide spectrum of brands—from FMCG to consumer tech.”
“What encourages me most about Noor is her energy and ability to straddle across deep and immersive strategy work, as well as provide inspiring springboards with agility for creative teams to take a leap from. One just needs a quick glance at her line-up of Cannes and Effie’s wins to feel encouraged by her ‘winning’ DNA and hunger to do amazing work. I’m super confident that under Noor’s leadership, FCB Interface is poised to take the next level of growth and reputation,” Dudeja added.
