Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Main Feature Marketing Southeast Asia
No posts found

Nissan pivots brand positioning, inspires people to “dare the impossible, until it’s not”

by MARKETECH APAC

-

September 15, 2020

Nissan Dare the Impossible

Bangkok, Thailand – The Asia and Oceania legs of international vehicle brand Nissan unveils a new brand campaign, which it claims to be bolder than its previous ones, carrying the central tagline “Dare the impossible, until it’s not.” 

The fresh campaign is initially launched in four key markets of Thailand, Indonesia, The Philippines, and Australia. It leads a digital-first approach, and for the first installment, a brand-led video has been recently released in the region, whereas for the new brand website, it premiered on September 14 in the first batch of countries except Indonesia. 

In a press statement by the company, Vice President for Marketing in the region Nirmal Nair is quoted to have said, “We warn those who want traditional approaches to please not watch our new Nissan brand campaign or they will be disappointed.”

The video, which was released on YouTube, features three individuals, each shown to endeavor in an activity such as playing badminton and operating a drone, and are depicted pushing themselves beyond their comfort zone. 

The website on the other hand, now bears the main tagline on its landing page, with a sub-description, “Nissan is driven by the belief that we can all achieve the extraordinary by daring to reach for goals that seem impossible. We refuse to settle, we move beyond.” The video is also now embedded in the home page.

Nair said, “Do not expect the Nissan you think you know. Today we have a new attitude, new look, new swag, new services, [and] new cars.”

He added, “Brands need to be genuine to themselves. That’s why Nissan has taken this bold step. Daring to be different is in Nissan’s DNA. Our rich history of invention and ‘world-firsts’ defines our innovative present and now, our promise of a bold future. This campaign is aligned to this direction.”

The strategy of the campaign is multi-platform and will involve a wide use of a newly implemented tech stack to do precision marketing among a freshly defined brand audience. The company said that its aim is to excite prospects and drive them to the newly structured website, where they can explore the real Nissan and its heritage of innovations and pioneering technology. 

“Building a thriving brand is our top priority, backed by our strategy to be the innovative challenger, [and] supported by electrifying one in four vehicles in Asia and Oceania under our mid-term plan,” said  Nair.

Related Tags Thailand News Marketing Campaign Southeast Asia Nissan Nirmal Nair
Share this article

Related Articles

View All
unnamed
Main Feature Marketing East Asia
Hyundai partners with BTS, releases new song "IONIQ: I'm On It"
September 1, 2020
By MARKETECH APAC
Main Feature Technology Southeast Asia
Entropia XR and BMW’s AR showroom unveils the All-New BMW X5
July 21, 2020
By MARKETECH APAC
Main Feature Marketing South Asia
Guardian GNC urges people to 'Live Well' through #IamPositive campaign
June 27, 2020
By MARKETECH APAC
No posts found

Featured Articles

View All
No posts found

Most Recent Articles

Samsung highlights power of AI in latest global advertising campaign with BBH Singapore
Samsung highlights power of AI in latest global advertising campaign with BBH Singapore
May 9, 2025
Fatima Baduria
No posts found
Crikey’s latest campaign with DDB Melbourne shows why they’re the real election winners–kind of
May 9, 2025
Teddy Cambosa
Indofood blends K-pop and dangdut in quirky campaign for Korean Spicy Chicken noodles
May 9, 2025
Aliza Carmona
Accenture to acquire Japan-based Yumemi to strengthen digital product capabilities
May 9, 2025
Aliza Carmona
CNN’s head of APAC Ellana Lee to take on new expanded role for global production team
May 9, 2025
Teddy Cambosa
Unilever’s Closeup revamps brand across SA, SEA with MullenLowe Singapore
May 8, 2025
Fatima Baduria
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
  • Indonesia
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin