Tag: Nike
United States – Nike has reintroduced ‘All Conditions Gear’ (ACG), a dedicated outdoor-performance brand aimed at athletes engaged in trail running, hiking, and other outdoor exploration. The brand’s relaunch follows more than four decades of serving adventurous athletes globally. “This is a defining...
China – Nike has named long-time executive Cathy Sparks as its new VP/GM of Greater China. She will succeed Angela Dong, who is set to leave the company on March 31. Sparks is a 25-year Nike veteran who began her career as a store athlete at what was then Niketown Portland and has since led teams across...
USA – Global sportswear company Nike and shapewear brand SKIMS have unveiled a joint campaign, “Bodies at Work”, which highlights the strength and individuality of female athletes. The campaign accompanies the launch of the first NikeSKIMS apparel collection, designed to serve athletes at every level....
United States – Nike has reintroduced its “Just Do It” slogan to a new generation with the launch of its latest campaign, “Why Do It?”, which is designed to connect with young athletes. The campaign aims to re-frame greatness as a choice, rather than an outcome, with an anthem...
US – Nike and Spotify have expanded their partnership with the launch of ‘Make Moves’, a global campaign encouraging teen girls to stay active through music. The initiative builds on a pilot in the UK and is now rolling out across Europe, the Middle East, Africa, and the US. The concept is straightforward:...
To mark the announcement of their partnership, Nike and the LEGO Group curated a special digital animation to spark the excitement and curiosity of kids, families and adults everywhere. It brings to life how sport and creative play will come together and leverage iconic elements from both brands.
As a part of its global campaign that reimagines the future of sport, Nike has singled out the pressure to be perfect as a key barrier Gen Z faces in Japan. Rather than depict elite-level athletes dominating flawlessly, Nike has built a story around a relatable Gen Z protagonist.
The new Nike concept store in Hong Kong represents GMG’s latest strategic investment in Asia.
Hoffman shares his story of having experienced racial abuse in kindergarten, finding out who his real family were only 18 months ago, and scaling the ladder at Nike leading its global marketing for almost 30 years.
The Nike Grind Court in Hong Kong is one of the projects by Nike that merges the message of sustainability and physical activity for all.
