Oregon, United States – NikeSKIMS launches its Spring ’26 Collection through a global campaign fronted by LISA of Blackpink, placing her at the centre of the brand’s first head-to-toe system of dress.
Directed by Sergio Reis and filmed in Paris, the campaign draws from the discipline and artistry of ballet, using movement as its primary language and positioning femininity as both powerful and precise.
Professional ballerinas and dancers appear alongside her, reinforcing the campaign’s technical foundation and bringing the Spring ’26 lookbook to life through authentic rehearsal and performance sequences.
“When I’m performing, it’s all about looking great while still being able to move and dance,” says LISA.
She added, “The NikeSKIMS collection is so comfortable and light that I feel confident wearing it everywhere—from rehearsals to traveling or even relaxing at home. It’s easy to move in, looks amazing, and fits perfectly into my everyday life.”
The campaign also introduces the NikeSKIMS Rift Satin, extending the system into footwear and completing the head-to-toe composition.
“This Spring ‘26 Collection celebrates the timeless poise and elegance of ballerinas but with a distinct modern twist,” says Kim Kardashian, co-founder and chief creative officer, SKIMS. “We obsessed every detail—from the soft lines and feminine colors to the premium materials. Each piece is a statement of beauty and allows women to move with confidence and grace.”
Built on the combined strengths of Nike’s performance innovation and SKIMS’s inclusive fit expertise, the campaign frames NikeSKIMS as a complete system engineered for women in motion.
“The NikeSKIMS Spring ’26 Collection is a true head-to-toe system of dress, designed to make women feel confident and feminine,” says Jamie Jeffries, VP, Global Apparel, Nike. “We’ve paid attention to every detail—from style and function to comfort—so every piece works together seamlessly. By combining Nike’s expertise in performance innovation with SKIMS’s inclusive fit and sculpting technologies, we’re delivering something truly unique for women everywhere.”
The NikeSKIMS Spring ’26 Collection launches on 5 February across North America, Europe, and the Middle East, with Australia following on 6 February and Korea later in the month.
