Tag: Nexxen
Singapore – Nexxen, the advertising technology platform powered by data and media, has launched its “first-to-market” capability to programmatically activate native Smart TV inventory. Through the Nexxen TV Home Screen, advertisers can access Smart TV home screen placements on VIDAA-powered devices...
The report indicates that engagement with the tournament is expected to remain high throughout its duration, with 87% of viewers saying they will continue watching even if their preferred team is eliminated.
Nexxen is launching a new DSP user interface (“UI”), creating strategic operational efficiencies and offering a streamlined and intuitive workflow in the platform.
Across marketing, advertising and technology women in leadership across the APAC region reflect on the structural barriers that persist and the responsibility leaders carry to create systems where women have influence. All these leaders echo the same sentiment that equitable innovation does not...
We speak with leaders in marketing, advertising and technology across the APAC region to unveil key ad campaign and audience trends every brand should know across the region for the year ahead.
Audiences across Southeast Asia now have more ways to watch content than ever before. They stream on mobile devices during commutes, watch on smart TVs at home, and move between platforms throughout the day. For advertisers, this obviously creates a massive opportunity to reach engaged viewers, but it...
In this article, we speak to brand, technology, retail, marketing and data leaders across the APAC region about some of the emerging trends, challenges and opportunities AI opens - and why it’s time more marketers embrace innovation to remain competitive.
‘nexAI’ uses Nexxen’s proprietary data to introduce improvements across four main areas. In planning, AI-powered tools support audience planning, forecasting, and strategic recommendations to provide clearer insights.
Meanwhile free, ad-supported platforms are popular among Singaporean consumers, 60% of whom identify cost as a key factor in their choice of video streaming platform.
Japan – Nexxen, a global advertising technology platform with deep expertise in data and advanced TV, has appointed Masatsune Shironishi as its new vice president, country manager for Japan. With over 30 years of experience in marketing, sales, and advertising, Shironishi brings deep expertise in linear...
