Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing East Asia
No posts found

New Apple China ads use humor to spotlight iPhone privacy features

by Aliza Carmona

-

June 5, 2025

China – Apple China, in collaboration with TBWA\Media Arts Lab Shanghai, has launched a new privacy campaign bringing back comedian Yue Yun Peng for a second consecutive year to illustrate iPhone’s privacy features through everyday situations.

The campaign builds on last year’s “Let’s Talk Privacy” series with three comedic films — ‘Tiger’s Oil’, ‘Garbage Day’, and ‘Lock Master’ — again directed by Zhang Da Peng and headlined by Yue.

In each spot, Yue is placed in familiar scenarios that highlight common privacy concerns, with the iPhone’s built-in tools offered as solutions. In Tiger’s Oil, a child inadvertently reveals an embarrassing chat exchange after accessing Yue’s phone. An Apple specialist character guides Yue on how to use Face ID to lock or hide apps to prevent similar incidents.

Garbage Day sees Yue chasing down a recycling bike after misplacing a notebook filled with passwords. The scene transitions to a demonstration of the iPhone’s Passwords app, which uses Face ID to manage credentials securely in one place.

In the final spot, Lock Master, Yue explores how Face ID can be used not only to unlock the device but also to secure individual apps, with biometric authentication highlighted as a key feature.

Beyond the main videos, the campaign includes supplementary social content that offers practical privacy advice, along with behind-the-scenes clips featuring light-hearted exchanges between Yue and director Zhang. Yue also appears for the first time on Apple’s privacy-themed billboards in China, offering a more visible and personable face to the campaign.

The rollout, timed with the 618 Shopping Festival, comes as data privacy becomes a growing focus among tech brands in China. While several companies are building up their privacy credentials, Apple’s campaign underscores its continued emphasis on integrating user-friendly privacy tools into its devices.

Related Tags iPhone campaign film Apple China TBWA\Media Arts Lab Shanghai
Share this article

Related Articles

View All
apple iphone 16 last scene film
Marketing East Asia
Apple showcases iPhone 16 Pro’s cinematic prowess in 27-minute film by Hirokazu Kore-eda
May 13, 2025
By Aliza Carmona
apple indonesia iphone certification sales 2025
Marketing Southeast Asia
Indonesia grants Apple certification for iPhone 16, but sales still on hold
March 10, 2025
By Aliza Carmona
apple iphone alibaba china
Technology East Asia
Alibaba's AI technology to power Apple’s iPhone services in China
February 14, 2025
By Aliza Carmona
Apple unveils new ‘Shot on iPhone’ music video featuring Wren Evans to celebrate Tết
Marketing Southeast Asia
Apple unveils new ‘Shot on iPhone’ music video featuring Wren Evans to celebrate Tết
January 20, 2025
By Fatima Baduria
mac-for-students-apple-campaign-tbwa-tokyo
Marketing East Asia
Apple spotlights student innovation in Japan with launch of ‘Mac for Students’ campaign
January 2, 2025
By Aliza Carmona
MARKETECH-PHOTOS
Marketing Featured Southeast Asia
TBWA\Media Arts Lab Singapore on connecting through comedy for Apple’s Hari Raya campaign in MY
April 19, 2024
By Aliza Carmona
No posts found

Featured Articles

View All
Think global, speak local: latest webinar to delve into strategies for regional communication success
Marketing Featured APAC
Think global, speak local: Latest webinar to delve into strategies for regional communication success
May 30, 2025
By Teddy Cambosa
R&E PH Pre-Event Article
Marketing Featured Southeast Asia
MARKETECH APAC, UpTech Media unveils ‘Retail & E-Commerce Innovation Marketing & Tech Summit 2025’ in Manila, featuring PH industry leaders
May 16, 2025
By Aliza Carmona
MARKETECH APAC’s inaugural NEXT Awards PH reveals first lineup of industry leaders on jury panel
Marketing Featured Southeast Asia
MARKETECH APAC’s inaugural NEXT Awards PH reveals first lineup of industry leaders on jury panel
May 6, 2025
By Fatima Baduria
next 2025 jury article indonesia new
Marketing Featured Southeast Asia
MARKETECH APAC’s inaugural NEXT Awards Indonesia reveals first jury lineup of top marketing leaders
April 22, 2025
By Aliza Carmona
Feature Image (4)
Marketing Featured APAC
‘Marketing Technology Awards’ returns this 2025, highlighting specialisations in martech innovation across Asia-Pacific
March 27, 2025
By Teddy Cambosa
WNID 2025 new FI
Marketing Featured Southeast Asia
‘What’s NEXT in Marketing: Indonesia 2025’ conference unveils first roster of prominent speakers for its second edition
March 21, 2025
By Aliza Carmona
No posts found

Most Recent Articles

UltraSuperNew unveils new positioning highlighting Japanese creativity’s reach globally
UltraSuperNew unveils new positioning highlighting Japanese creativity’s reach globally
June 5, 2025
Fatima Baduria
No posts found
New Apple China ads use humor to spotlight iPhone privacy features
June 5, 2025
Aliza Carmona
Agoda, Tourism Malaysia team up to boost MY’s tourism appeal via ‘Visit Malaysia 2026’
June 5, 2025
Teddy Cambosa
Paramount drops WPP Media in cost-cutting move linked to Skydance merger
June 4, 2025
Aliza Carmona
Vero boosts influencer marketing in PH with new appointment
June 4, 2025
Fatima Baduria
Australian brands struggle to harness martech and data amidst AI disruption
June 4, 2025
Teddy Cambosa
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin