Singapore – The National Environment Agency (NEA) has appointed FiftyFull as its social media agency of record for Clean & Green Singapore (CGS). CGS aims to inspire Singaporeans to protect the environment by promoting a sustainable lifestyle.
As part of FiftyFull’s remit, the agency will be responsible for messaging and content on CGS’ key campaigns and programs on social media platforms.
Besides the government, CGS also works with businesses and communities to run campaigns and programs. Its programs include the ‘National Dengue Prevention’ and ‘Say YES to Waste Less and Recycle Right.’
FiftyFull nabbed the remit following a pitch process among multiple agencies.
Genevieve Seah, managing partner at FiftyFull, said, “CGS has played an important role in shaping the sustainability ethos of Singapore and encouraging Singaporeans to embrace a green lifestyle. Their work is not only socially relevant but personally meaningful to us.”
“We couldn’t be more excited to support the progressive and forward-looking mission of CGS in our capacity as a social media agency of record,” Seah added.
Recently, FiftyFull collaborated with the Singapore Institute of Technology for its ‘Prepared for Life’ admission campaign.
