Singapore – Digital-first telco MyRepublic, has launched gamification mechanics for its broadband and mobile subscribers’ customer experience journey. The ‘Pocket Rocket Adventures’ game is available on MyRepublic’s mobile app.
The gamification strategy is part of MyRepublic’s efforts to boost engagement, loyalty, and long-term customer value. It leverages innovative and non-traditional channels to build a more interactive relationship with customers.
Through the game, subscribers can get rewards from playtime and gain prizes from completing challenges and participating in events within the game. Subscribers can earn points, digital rewards, and exclusive merchandise. The game also has a tiered reward mechanism based on tenure and engagement.
‘Pocket Rocket Adventures’ also serves as a loyalty program for MyRepublic, providing the company with a view of customer behaviour and preferences.
The initiative is part of the company’s strategy to stand out against competitors. It also builds on MyRepublic’s ‘Geeks Use Us’ campaign, tapping into the gaming community.
Terry Williams, vice president, consumer at MyRepublic, said, “Pocket Rocket Adventures is more than just a game—it’s a strategic extension of how we view customer experience in the digital age. As a digital-native telco, we are constantly exploring new ways to engage our customers. This is an industry-first initiative in Singapore’s telecom sector, where gamification is embedded into our core customer engagement model.”
“Gamification is no longer just a trend in consumer apps—it’s now a business tool. We believe telcos need to evolve beyond transactional models and create participatory experiences that are emotionally engaging and memorable. This program is the start of a longer-term transformation in how we design and deliver customer value,” Williams added.
