Kuala Lumpur, Malaysia – AdEasy, a local-based adtech startup, has announced the launch of AdEasy PLUS, a media subscription plan service that allows businesses to buy advertisement spaces all in an online marketplace.
Through the service, an AdEasy PLUS subscriber will be able to advertise on a selection of out-of-home (OOH), residential, in-app, and online ad spaces worth up to RM50,000 each month, with the plan priced at RM4,299 a month.
Additionally, as part of this subscription, AdEasy PLUS subscribers will enjoy a free 30-minutes virtual consultation with their dedicated media expert every month, and free monthly ad delivery worth up to RM750. The plan has no lock-in period for the subscription and subscribers may cancel any time for free.
“With AdEasy PLUS, not only will subscribers be able to enjoy 11 times more value, they will be able to test, compare and decide which ad spaces, in terms of type and/or location, would work best for them. Furthermore, different types of ad spaces are added to the plan almost every month, so that subscribers can optimize their campaigns by complementing and amplifying the impact of a mix of media touchpoints that work best for them,” said Therine Goh, COO and co-founder of AdEasy.
To date, AdEasy offers the following media types: digital billboards, digital screens, and shopping mall ads within the Klang Valley as well as residential ads, in-app ads, online articles, and radio streaming ads.
According to Melissa Sim, CEO and co-founder of AdEasy, part of the reason why they released AdEasy PLUS was to allow businesses, big and small to plan and optimize their campaigns under limited budgets being constrained by the difficulties brought by COVID-19.
“When COVID-19 entered our economy’s lexicon, advertising strategies had to be flexible yet affordable to adapt to the shifting sands of customer behaviour. COVID-19 had led brands big and small to scrutinise their ad budgets so affordability and effectiveness are key,” Sim stated.
She added, “With AdEasy PLUS, startups and SMEs – the backbone of the Malaysian economy – will have an avenue to track, optimise and launch omnichannel advertising campaigns with confidence, and build greater visibility so that they may thrive in spite of the current business environment.”
According to a study by market research company Kantar, over half (55%) of senior marketers and advertisers worldwide will pay greater focus to campaign effectiveness, which means a greater emphasis on optimization and measurement. Notably, 53% of those surveyed said that COVID-19 has led them to be more innovative and more willing to try something new.