Kuala Lumpur, Malaysia – Home improvement retailer MR D.I.Y. has rolled out its “Raya Sama-Sama” campaign across Malaysia and Indonesia, bringing together personalities from both markets to highlight themes of hospitality and togetherness during the festive season.
The campaign is anchored by a short film released online starring Malaysian entertainer Alif Satar. In the film, Satar plays a Malaysian professional working in Indonesia who plans to return home for the birth of his first child. However, a severe storm disrupts his travel plans, leading him to spend the holiday with his Indonesian colleague and the colleague’s family. The story explores themes of hospitality, reconciliation, and shared cultural celebration.
Alongside the film, Satar has also released a music video tied to the campaign. An accompanying online dance challenge invites users to participate for a chance to win prizes from a pool of up to RM80,000 (approximately USD 20,371). Selected participants will also be invited to attend a Raya open house with Satar and his band.
The campaign also extends to MR D.I.Y.’s retail channels, where stores are offering Raya-themed decorations and household items at promotional prices until 31 March.
According to Alex Goh, vice president of marketing at MR D.I.Y. Group, the campaign combines storytelling, music, and social media engagement to make Raya celebrations more accessible and inclusive for communities across the region.
