Tag: MR DIY

Malaysia – Malaysian-based home improvement retailer MR D.I.Y. has partnered with advertising and digital agency Fishermen Integrated on its latest heartwarming campaign for the upcoming Chinese New Year.

The campaign includes a short web film titled ‘Wo Ai Ni (I love you)’ that follows the journey of Long Wei Feng, whom his grandson and family refer to as ‘The Most Strict Headmaster in the Country’. Gearing away from the usual tear-jerking films, it is set around the Lunar New Year and combines hints of humour with family values to highlight the role elders play in the family.

MR D.I.Y.’s ad film is also anchored on the wordplay between Ai (love) and AI (artificial intelligence) technology, reminding viewers to skip the AI and simply add the Ai instead. It aims to encourage audiences to express their love in the most sincere and fun-loving way possible.

MR D.I.Y and Fishermen Integrated campaign film for Chinese New Year is a heartwarming twist between AI and Ai (love).

Aside from the web film, MR D.I.Y. also prepared a Wishing Wall at MR D.I.Y. Plus in Mid Valley Megamall, where everyone can try craft workshops, watch traditional performances, and take photos at the photo booth with their loved ones.

Speaking on the campaign, Andrew Perera, creative director at Fishermen Integrated, explained, “Although there has been a lot of talk about AI and how powerful it is becoming, our team realised that there is a better kind of AI that artificial intelligence will never match—the ‘AI’ in Wo Ai Ni (I Love You). For this reason, this Chinese New Year, we wanted to break free from the usual Gong Xi Fa Cai prosperity messages and reach out to the Chinese community, who shy away from vocal expressions of love, to start a far more valuable tradition—by saying Wo Ai Ni to their loved ones.”

Alex Goh, head of marketing at MR D.I.Y. Group, also shared, “The Lunar New Year is all about bringing family and loved ones together. The best and simplest way of doing so is to bring out the spirit of ‘Ai’ (love), which is to say “我爱你 Wo Ai Ni” or “I love you”. Our web film shows how a grandfather uses unique ways to express his love to his family members with the assistance of AI. With this, MR D.I.Y hopes to remind everyone to make this festive season a little extra special by injecting the spirit of ‘Ai’ (love) instead of ‘AI’ (artificial intelligence).”

Kuala Lumpur, Malaysia – Home improvement retailer MR. D.I.Y. partnered with creative agency FCB SHOUT for its latest ‘Big and Small, MR. D.I.Y. Has It All’ campaign to showcase the brand’s sizable diversity in offerings.

The collaborative campaign features a giant inflatable MR. D.I.Y. iron floating in the middle of Kuala Lumpur’s Titiwangsa Lake Park. The giant installation is also accompanied by other miniature installations of MR. D.I.Y. products.  

With this eye-catching campaign, the brand aims to show its commitment to offering a range of daily essential items that come in all sizes.

Aside from the giant and miniature installations, the campaign also features a series of digital billboards that parody other ads to demonstrate how MR D.I.Y’s impressively diverse range of products can fulfil everyday needs. 

Titled ‘Kecil Dan Besar, MR. D.I.Y. Ada’, the campaign will run across all media channels, including ATL, BTL, and social media. 

MR D.I.Y’s giant inflatable iron was also recently recognised by Malaysia Book of Records as the ‘largest inflatable iron in Malaysia’. 

Speaking on the collaboration, Alex Goh, head of marketing at MR D.I.Y., said, “MR D.I.Y. is a one-stop-shop for all our customers’ needs, no matter the size. Our product range includes small items like batteries, padlocks, and key chains, as well as larger items such as vacuum cleaners, inflatable pools, and foldable stairs. We offer affordable prices and have different store formats to cater to the needs of our customers in smaller towns and major cities. Our stores serve people of all ages, from babies to retirees. It’s a big promise to make, and one that we are very proud to be able to deliver.”

Meanwhile, Jonathan Chan, creative director at FCB SHOUT, also shared, “Every MR. D.I.Y.store is this terrific treasure trove of daily essentials and products that effectively transcends the brand from a hardware store to a proper superstore, so we wanted to make sure that our campaign reflected that in the most interesting way possible.”

“So, every creative asset in the “Big And Small, MR. D.I.Y Has It All’ campaign, including the giant installations, was not just a senseless spectacle to get consumers talking about MR. D.I.Y, but crucial pieces of a narrative designed to make them remember what the brand truly offers. And we’re proud to work with a homegrown brand loved by Malaysians,” he added.

Kuala Lumpur, Malaysia – As Malaysians celebrate the end of the holy month of Ramadan last 13 May, brands of various industries have launched each of their unique campaigns to come in solidarity with Muslims in Malaysia, and commemorate Hari Raya.

YouTube in Malaysia has just launched the year’s top 10 Ramadan-Raya ads that have touched the hearts of many viewers, where the list was based on factors such as organic and paid views, watch time, and audience retention.

1. Tenaga Nasional Berhad: TNB Raya 2021: Hikmah Raya Aida

For this year’s Raya, Malaysia’s electric utility giant Tenaga Nasional Berhad (TNB) released a quirky short film, featuring the brand’s well-loved character, Aida, who came to realize that ‘family time’ is the most important treasure in life.

2. Etiqa: Etiqa 2021 Raya – Balik Tanjung Mana?

Through a married couple-themed ad, insurance and takaful business firm Etiqa in the country reminded its viewers of the value of ‘togetherness’ this Raya.

3. Watsons Malaysia: Watsons Raya 2021 #RayaUnikRayaIkonik

In a musical short film, health and beauty retailer Watsons in Malaysia introduced the unique family of Ayda Jebat and Nabil, embracing each other’s differences to have an iconic, unforgettable Aidilfitri.

4. MR DIY: Iklan Raya MR.DIY 2021: Kerana Azman

Household products retailer MR DIY inspired viewers with a heart-warming campaign that highlights ‘self-worth’.

5. Lazada Malaysia: Lazada Ada Sentuhan Raya 5.5

In line with e-commerce platform Lazada’s 5.5 Sale, the app released some amazing deals and ‘lowest price guaranteed’ promise for its customers.

6. Petronas: PETRONAS RAYA 2021: Syukur Raya

Narrated by a singing dove, the short animated film by the country’s oil and gas company Petronas Malaysia presented a fun and cheeky story of compassion.

7. RHB Group: RHB Group Raya 2021: Sempurna

Malaysian financial service company RHB Group showed its support to the deaf community through a Raya ad that tells the true story of a girl, who shares videos of herself performing sign language song covers, despite suffering from a hearing disability.

8. Saji Malaysia: Iklan Raya SAJI 2021: Mangkuk Tingkat Mak Teh

Cooking oil brand Saji celebrated Ramadan through a heart-rending campaign, highlighting a wife’s longingness for her husband.

9. Julie’s Biscuits: Ini Iklan Raya, tau?!

Through a comic yet meaningful campaign, biscuit brand Julie’s Biscuits made use of typical Raya ad scenarios to encourage its consumers to show more appreciation towards women.

10. Shopee Malaysia: 2021 5.5 Raya TVC

In a 15-second sing and dance video, Shopee in Malaysia introduced its Ramadan and 5.5 Sale which offered shoppers free shipping with no minimum spend.