Tag: Raya
The campaign builds on PREGO’s “Savour the Moments” brand platform and focuses on the role the brand plays as a complementary addition to meals during the Raya festivities.
The campaign also highlights KFC Malaysia’s ongoing community initiatives such as Kongsi Kasih, Kongsi Rezeki and Add Hope, which focus on supporting underprivileged families.
The campaign builds on last year’s success and is designed to celebrate inner strength and encourage young women to pursue their ambitions.
Tenaga Nasional Berhad (TNB) has launched a new Hari Raya Aidilfitri campaign film titled “Raya Pertama,” focusing on themes of togetherness and the importance of strengthening community bonds in modern Malaysian society.
The creative also showcases the versatility of Sunquick, presenting it not only as a beverage but also as an ingredient used in festive desserts. This approach aims to reinforce its role in shared dining experiences during the season.
QBB’s campaign emphasises the qualities of pure ghee made from 100% milk fat, positioning its aroma, taste and heritage as differentiating factors in the market.
Rather than creating a conventional festive envelope, the agency focused on the process behind making dodol as a metaphor for relationships and shared experiences during Raya.
The campaign film features several Malaysian personalities, including Sarimah Ibrahim in the lead role, alongside Fahrin Ahmad, Akhmal Nazri, Lyssa Jean, Wani Kayrie, Sharifah Rose, and Ayda Jebat, who is also a Watsons ambassador.
The film portrays how the lessons and guidance imparted by parents can continue to influence future generations, even as individuals pursue their own paths.
The “Seikhlas Pemberian, Seindah Lebaran” campaign launched on 1 March 2026 and is being distributed across Guardian Malaysia’s social media platforms, alongside promotional activities in stores nationwide.
