Kuala Lumpur, Malaysia – Another Raya campaign is gracing our screens. The love and care for family are one of the biggest reminders of the Hari Raya celebrations and Zurich Malaysia, the insurance provider, has unveiled a short film on a rather mellow touch circling the theme and one that truly tugs at the heartstrings.
Done in collaboration with Mediabrands Content Studio (MBCS), the brand’s heart-warming film titled ‘Kepulangan’, or which means ‘The Return’, centres around Zurich’s Raya theme of embracing togetherness. The film tells the story of Zyra and her in-laws as they navigate the emotions surrounding the passing of her husband, the son in the family. Through these emotional upheavals, she discovers upon returning to his family home that, in the end, they will always belong together as a family and that the bond of a family is forever.
Christopher Chong, associate creative director of MBCS, shared that when they put the script together, they thought about what it really is that ties people together.
“Love and connections are sometimes bridged by a spouse, parent, or friend, but what happens when that bridge is gone? Our story is meant to show that while there might be uncertainties in life, one can still have peace of mind with preparedness, and the underlying love of family will always be there, to help you find togetherness, even if not bound in blood,” said Chong.
Meanwhile, Zurich CMO Thai Mei Lih, said, “At Zurich, we understand the importance of family, and the ties that bind us. When there’s safety, security and protection in place, families and loved ones can truly embrace togetherness with certainty and peace-of-mind. The MBCS team have managed to deliver a film that speaks to this message that’s at the very heart of what Zurich stands for.”
Chong further adds, “This message of the return is deeper than just returning home for Raya, it speaks to the return, and the coming together as a family, even when things don’t go as planned. We hope all Malaysians enjoy the film this Raya and cherish the important messages of family and love within.”
This isn’t the first film that MBCS has launched for a brand amidst the commemoration of Hari Raya in Malaysia. Recent collaborations for Raya include those of personal care brand Safi and local clothing line Bulan Bintang