Kuala Lumpur, Malaysia – MR D.I.Y. is making celebrations extra meaningful with its latest festive campaign, ‘Raya Penuh Makna’. Designed to bring Malaysians together, this initiative is all about unity, gratitude, and creating unforgettable moments with loved ones.
To add to the excitement, MR D.I.Y. is teaming up with popular local actor Syafiq Kyle, who makes a special cameo in the retailer’s web film as a seller of banana fritters, cakes and milkshakes. The campaign’s five-minute web film takes a heartwarming yet humorous look at the true essence of Hari Raya Aidilfitri.
The story follows Diyanna, who is determined to fit into her favourite baju Raya by resisting the temptation of her beloved treats. But when her grandmother reminds her that Hari Raya is about gratitude, togetherness, and memories – not just appearances, will she embrace the true joy of the celebration?
Sharing his thoughts on the campaign, Alex Goh, vice president of marketing at MR D.I.Y., said, “Hari Raya is a time for forgiveness, unity, and cherishing moments with our loved ones. We want to encourage Malaysians to set aside differences and embrace the true meaning of the celebration – strengthening bonds, sharing joy, and creating lasting memories. Barulah Raya Penuh Makna.”
He added, “Our goal is simple – to help everyone enjoy a meaningful Hari Raya Puasa. Whether it’s through our wide range of festive essentials at “Always Low Prices”, exciting promotions, an exclusive web film, or fun-filled content, we want to deliver great value and make every celebration special. After all, the best experiences in life are priceless.”
In addition, MR D.I.Y. will be hosting a one-day on-ground activation around Bukit Bintang on March 16 as part of the ‘Raya Penuh Makna’ campaign, keeping MR D.I.Y. top-of-mind for both everyday needs and Raya preparations. The event will feature engaging games with grand prizes, larger-than-life product displays, and exclusive limited-edition collectables.
To make this Hari Raya even more special, MR D.I.Y. is offering over 80 festive home essentials at selected stores nationwide. Shoppers can find everything from Hari Raya torches (pelita raya) and hanging decorations to LED lights, tablecloths, curtains, cushions, dinnerware, shopping bags, green packets, and even fashion accessories. Plus, there are also up to 30% discounts on cleaning supplies, assorted snacks, and drinks.
Lastly, to add to the celebrations, customers will receive a complimentary set of four Duit Raya green packets with every purchase at MR D.I.Y. stores nationwide, while stocks last.
