Kuala Lumpur, Malaysia – Sun Life Malaysia has partnered with The Shout Group to roll out the second edition of Baju Raya Lama Baharu, a grassroots initiative that refreshes second-hand clothing into festive attire for underserved communities ahead of Hari Raya.
The campaign, officially titled Baju Raya Lama Baharu 2.0 (Bringing New Joy Through Preloved Raya Clothes 2.0), is supported by AEON BiG, KLOTH Cares, and FedEx, which are contributing to the collection, logistics, and preparation of donated garments. The drive will run until 31 March.
According to Sun Life Malaysia, the campaign’s 2025 edition collected 2,000 kilogrammes of second-hand clothing following what the company described as a strong public response. This year, the initiative has expanded beyond Klang Valley to include Penang and Johor, widening its reach across multiple states.
Beneficiaries include residents of elderly care homes, children’s homes, and single mothers.
“What stood out to us last year wasn’t just the volume of donations, but how willingly Malaysians stepped in when given a clear and accessible way to help. This year’s expansion beyond Klang Valley is a direct response to that — taking a proven idea and scaling it so more communities can benefit,” said Syahriza Badron, managing director of THE SHOUT GROUP.
Ho Teck Seng, president and country head of Sun Life Malaysia, added, “Baju Raya Lama Baharu reflects our belief that small actions, when multiplied collectively, can create meaningful change. The overwhelming response last year affirmed that this initiative resonated deeply with Malaysians, and expanding it this year allows us to bring together brighter Raya moments to even more individuals and families.”
