Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing Featured East Asia
No posts found

Swiss brand Movado taps Chinese musician Ronghao Li as newest global ambassador

by MARKETECH APAC

-

August 17, 2020

Shanghai, China – Swiss-made timepiece brand, Movado has announced that it has partnered with award-winning A-list Chinese musician Ronghao Li to be its newest global ambassador. 

Li will be featured in Movado’s updated global advertising campaign with the tagline, “Mastering Time in Your Way”, paying homage to Movado’s brand positioning. 

The campaign, which will be launched in mid-August this year, is said to have been strategized to speak to the consumer who is confident and true to themselves, which are trademark characteristics of both Movado’s and Li’s DNA.

Having been chosen by the brand, Li has expressed fondness as he thinks the brand’s personality coincides with his as a musician. 

“I have always expressed the importance of ‘being authentic and true to yourself” which gives me inspiration for my music. Movado has a deep history with the arts and a similar artistic vision in the design of their watches as I do with my music,” said Li. 

Movado Global Chief Marketing Officer, Mary Leach said that in choosing Li, the decision transcended his talent as a musician.

“Mr. Ronghao Li is more than a talented musician; he has his own unique character and charisma,’ said Leach.

“We were immediately drawn to Li because he is has a passion for the creation of authentic artistry, self-expression, and being true to yourself; characteristics that make up our brand DNA,” added Leach. 

Presently, Movado has more than 70 offline stores in China’s main locations in first and second-tier cities and has also launched its own TMALL and JD flagship stores which went live in 2016.

Related Tags China Movado Ronghao Li Musician Ambassador Global campaign Swiss Brand
Share this article

Related Articles

View All
pexels-pixabay-265087
Technology East Asia
China-based iClick announces upgrade of ad campaign management tool
August 14, 2020
By MARKETECH APAC
unnamed
Main Feature Marketing East Asia
TCP Group unveils new Red Bull campaign, “Ni Zhen Niu” in China
August 13, 2020
By MARKETECH APAC
Main Feature Marketing South Asia
Guardian GNC urges people to 'Live Well' through #IamPositive campaign
June 27, 2020
By MARKETECH APAC
No posts found

Featured Articles

View All
No posts found

Most Recent Articles

bacha coffee concept store HK launch
Bacha Coffee opens first flagship store in Hong Kong at Harbour City
May 9, 2025
Aliza Carmona
No posts found
L'Oréal Travel Retail debuts first SkinCeuticals A.G.E. Lab at Changi Airport T3
May 9, 2025
Fatima Baduria
KL Wellness City, PUMM team up for wellness-driven productivity talk for entrepreneurs, corporates
May 9, 2025
Teddy Cambosa
Dentsu India appoints John Thangaraj as chief strategy officer for creative & media
May 9, 2025
Aliza Carmona
Samsung highlights power of AI in latest global advertising campaign with BBH Singapore
May 9, 2025
Fatima Baduria
Crikey’s latest campaign with DDB Melbourne shows why they’re the real election winners–kind of
May 9, 2025
Teddy Cambosa
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
  • Indonesia
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin