Mohey’s new campaign uses Pantone cards to celebrate colour and self-expression

India – Mohey has teamed up with creative agency Talented to launch ‘Mohey Rang Do…,’ a festive campaign that turns the Pantone card into a vivid storybook of self-expression. 

Rolling out across 15 states and over 150 stores, the campaign celebrates individuality through colour, redefining how fashion tells its story.

Built on the belief that colour is a form of identity, ‘Mohey Rang Do…’ bursts beyond the expected bridal reds and festive greens to showcase shades like Coral Pink, Midnight Blue, Dusty Cerulean, and Misty Green. 

“Fashion campaigns often look alike. With ‘Mohey Rang Do…,’ we wanted to break that monotony by letting Mohey’s true strength shine—its colours,” said Tanima Kohli and Shania Pereira, creatives at Talented. 

“By putting the brand name directly into the campaign line, we showcased ensembles in a way that was both unique and instantly ownable. The Pantone card became our visual device, giving the campaign a distinctive design language. More than anything, we wanted audiences to feel: if you can think of a shade, Mohey has it,” they added. 

Photographer Manish Chaturvedi said, “Photographing Mohey Rang Do… felt like witnessing a Pantone deck come alive, not on paper, but in flowing fabric. We built the set with deliberate neutrality and kept the lighting meticulously consistent to eliminate colour cast.”