Gurgaon, India – Media agency Mindshare in India has been appointed by car manufacturer Maruti Suzuki to handle its media mandate. With a focus on innovative strategies and technology-driven solutions, Mindshare aims to leverage its expertise in performance, data, digital, and content to co-create innovative solutions for Maruti Suzuki’s growth in the coming years.

Moreover, as a flagship agency from GroupM, Mindshare’s expertise, creativity, and strategic vision will help steer the Maruti Suzuki brand towards a faster lane of growth and success, operating from its Gurgaon office.

Shashank Srivastava, senior executive officer of marketing and sales at Maruti Suzuki India Limited, said, “We are looking forward to this partnership with Mindshare (Group M) as our integrated media agency. We expect to leverage Mindshare’s strengths in the media industry to synergize and optimise our media spends and co-create ground-breaking initiatives that will give us an edge in today’s competitive automotive industry. We look forward to the exciting possibilities that lie ahead.”

The win is also a significant milestone for GroupM, making it one of the largest media wins in the region further demonstrating its commitment to delivering exceptional results for clients and driving growth for businesses.

Meanwhile, Helen McRae, CEO of Mindshare Asia Pacific, commented, “This win by Mindshare in securing the media mandate for Maruti Suzuki is a significant milestone for the advertising industry in India. It highlights the agency’s exceptional capabilities in providing innovative and technology-driven solutions to their clients. We are excited to see the strategic vision and expertise of Mindshare to steer Maruti Suzuki towards sustainable and responsible growth. This partnership is a testament to the agency’s commitment to delivering exceptional results for clients and driving growth for businesses in the region.”

Lastly, Amin Lakhani, CEO at Mindshare South Asia, stated, “We are thrilled and deeply honoured to have been awarded this esteemed mandate. We are committed to delivering outstanding results for Maruti Suzuki. Our continuous investments in new products, platforms, and people have helped us build a future-ready team that can partner with clients in their growth journey. We are excited to co-create innovative solutions using our expertise in performance, data, digital, and content to drive Maruti Suzuki’s growth in the coming years.”

India – Automotive company Maruti Suzuki in India has launched its latest campaign for the all-new 2021 Swift, done in collaboration with dentsu international’s creative agency Dentsu Impact India. 

The campaign aims to introduce the latest and improved edition of India’s best-selling hatchback, following the vision of pushing oneself to go the extra mile and challenging one’s limits with a noticeable attitude.

The all-new 2021 Swift offers a sporty driving experience that is complemented by its enhanced looks, featuring a new and appealing front fascia with sporty dual-tone exteriors. It is powered by the advanced powertrain Next Gen K-Series 1.2L dual jet dual VVT engine with idle start-stop.

Furthermore, Swift also offers cruise control and auto foldable ORVMs with key sync. It comes with an electronic stability program and hill hold assist, to be offered as standard in AGS variants. The enviable feature list makes the 2021 Swift a car that not only performs but also leaves a lasting impression for all.

Shashank Srivastava, the executive director of marketing and sales at Maruti Suzuki India, shared that the idea behind the campaign is pure performance and enhanced style, which makes the driving experience limitless.

“The new Swift is perfectly poised to take the breath away of those who like a wow drive, and also of those who have an eye for great designer looks. Swift has always been a car that has challenged all kinds of limits. With the ‘Limitless Thrill’ campaign, we look forward to set new benchmarks, and win even more hearts and minds,” added Srivastava.

Meanwhile, Amit Wadhwa, the president of Dentsu Impact, said, “Swift is synonymous with car enthusiasts who love to push themselves beyond limits. With the new 2021 Swift, Maruti Suzuki has taken the pedestal a notch higher with new looks to match the aspirations of a modern-day customer. As their partners, we are excited to be a part of Swift’s launch and create newer milestones with them.”

The campaign has already been released on television, OOH, and social media, as well as in print.