Australia – Marketing evolution consultancy -lution has appointed Mike Worden as its chief media officer and partner, signalling its media advisory expansion. The appointment is part of its effort to address the demand for brands looking to revolutionise their media models.
Worden brings over two decades of experience in agency and client-side roles. Before the appointment, he led media and effectiveness at Endeavour Group. He also served as managing director at EssenceMediacom.
In his new role at -lution, he is set to lead its media advisory offering, helping brands optimise their in-house and hybrid media models. He aims to enable brands to improve their transparency, performance, and efficiency.
Alongside Worden, -lution has also named Nicola Smith-Cullen as its creative operations consultant and Josh Cave as consulting project lead.
The slew of appointments aims to strengthen -lution’s capabilities across creative, operations, martech, and media. It highlights the company’s philosophy of onboarding client-side talent.
Worden commented, “The media industry is undergoing its biggest shift since the advent of digital and more brands are choosing to in-house some part of their media operations as they look to make their budgets work harder. I’ve seen first-hand how transformative this can be for a business, and I’m really excited to work with the incredible team at -lution to help more CEOs and marketing leaders tap into these solutions.”
Chris Maxwell, founder and CEO of -lution, said, “Mike’s appointment brings firepower and credibility to our growing media practice. His track record across in-house and external agency leadership roles is unmatched, and we’re excited for what this means for our clients as they seek more control, accountability and value from their media investments.”
“Mike has been working with us for a couple of months, supporting our brand partners to redesign their current media models, as well as future-proofing and automating media processes, and he’s made a significant impact already,” Maxwell added.
