Manila, Philippines — Luxury hotels and resorts company, Shangri-La Group, has appointed Chrystel Ilano Acuna as its new director of marketing communications for the Resorts. This appointment will serve as a return for Acuna to the hospitality company after previous stints.
Acuna will be responsible for leading the marketing teams and the initiatives for Shangri-La to cater to the easing of borders and travel restrictions. In her new role, she will be prioritising the return of international guests and how they can consider Mactan or Boracay as their holiday destination.
She holds an extensive understanding and knowledge of the hospitality business and the marketing industry. Prior to returning to Shangri-La, she was with Chroma Hospitality as marketing communications and digital manager leading the Crimson, Quest, and Timberland marketing teams. Prior to that, Acuna was with Shangri-La Group as a digital marketing executive handling the Philippine properties and before that, she was with Makati Shangri-La as a digital marketing executive, marketing executive and corporate trainee – communications. Her first job was with Acacia Hotel Manila as a marketing communications assistant.
Commenting on her appointment and coming back to Shangri-La, Acuna shared, “I’m excited to return to Shangri-La Group and to elevate the campaigns of resorts as we welcome back international travellers.”