Singapore – To expand its marketing suite for hospitality operators, global guest experience and retention platform for the hospitality industry SevenRooms has launched an e-mail marketing tool that is built with a set of personalised trigger-based emails from operators to customers, aimed to help in continuous engagement with guests.
Working in conjunction with SevenRooms’ automated e-mails, the customers will be able to send one-time, customised marketing emails directly to the SevenRooms platform in order for operators to control the way they use their guest data.
The platform will also allow operators to build their brand by having direct touchpoints with guests, whilst being provided with insights that matter to their business including the reservations, covers, and revenue attributed to each email.
In addition, this will support operators with a solution that is connected throughout a restaurant’s tech stack, without using third-party email service providers. It is directly linked to the SevenRooms CRM and operating system so operators have full control over their messaging and its receivers.
Meanwhile, in line with the goal of enhancing the guest experience, this gives updates about their favourite venues, receive targeted messages and promotions, or simply control the venues from which they receive marketing.
Allison Page, co-founder and chief product officer at SevenRooms said that SevenRooms provides an email marketing product with a functionality that cannot be seen in other traditional email marketing platforms.
“While other email service providers promise revenue, SevenRooms can prove it with accurate data on the revenue generated by each campaign to truly measure email marketing performance,” she added.