Tag: Shangri-La
In an exclusive conversation with MARKETECH APAC, Sok Hoon mentioned that her approach will begin with a critical evaluation of how to differentiate their strategies within the competitive landscape of the hospitality industry.
Instead of showcasing property amenities and lifestyle moments, ‘Find Your Shangri-La’ employs whimsical metaphors, fantastical characters, and magical storytelling.
We spoke with the digital agency behind the recent launch of Shangri-La's newly rebranded loyalty programme – Shangri-La Circle.
Marian Chrystel Acuna's comeback to Shangri-La Group, the luxury hotels and resorts company, sees her fill the role of director of marketing for communications for the resorts.
Formerly known as the Golden Circle, this rebrand will transform the programme into being more than just a loyalty programme.
The ‘#WithHeart’ campaign includes a short film series, which will tell the stories of young and passionate Asian culture makers.
The new Fam.ily brand by Shangri-La caters to family customers who wish to engage in family-centric experiences for their stay.
To celebrate Shangri-La Hotels and Resorts' 50th-year anniversary, the brand has launched a refreshed logo.
