Kuala Lumpur, Malaysia – The Malaysia Aviation Group (MAG) and the Singapore Tourism Board (STB) have renewed their strategic partnership to boost travel from Malaysia to Singapore. This collaboration will focus on joint marketing efforts and exclusive offerings to enhance Singapore’s appeal as a prime destination for Malaysian travelers while increasing tourism spending and visits to key attractions.
Under the renewed agreement, MAG and STB will launch destination marketing campaigns featuring Malaysia Airlines and Firefly crew exploring Singapore’s iconic landmarks, such as Gardens by the Bay, the Singapore Flyer, Resorts World Sentosa’s S.E.A. Aquarium and Universal Studios Singapore, Mandai Wildlife Reserve’s Parks, and the Museum of Ice Cream.
To mark the third year of this partnership, both organizations will introduce enhanced travel perks for MAG customers, including boarding pass privileges in Singapore. These initiatives are strategically planned to align with peak travel periods, such as year-end holidays, school breaks, and festive seasons, ensuring greater convenience and value for travelers.
Additionally, this comes as Firefly expands its Subang jet operations with direct flights to Changi International Airport (SIN) starting 25 March 2025, offering more travel options for both business and leisure passengers.
Dersenish Aresandiran, chief commercial officer of airlines from MAG, said, “We are pleased to continue our partnership with the Singapore Tourism Board to further position Singapore as a pivotal destination within the MAG network. In this next phase, we are excited to showcase Singapore’s vibrant attractions while delivering enhanced value to our customers with tailored products and exclusive promotions.”
Meanwhile, Terrence Voon, executive director of Southeast Asia at STB, commented, “STB is pleased to deepen our collaboration with MAG, our trusted airline partner, to offer differentiated promotions in Singapore. We look forward to having more visitors from Malaysia book their travel to Singapore soon, where they can explore unique experiences and discover the value that our vibrant city has to offer.”
