Hong Kong – Restaurants continue to recognise the critical role of food delivery platforms, with 93% acknowledging them as equally or increasingly essential to their business in the near future, according to a survey conducted by Deliveroo.
Deliveroo’s survey data highlights how food delivery services complement traditional dining during the festive season while also reflecting restaurants’ confidence in the market’s future outlook.
The survey revealed that the Restaurant Confidence Index rose from 5.1 in Q3 2024 to 6 in Q4 2024, reflecting growing optimism among restaurants heading into 2025. This positive outlook is largely driven by expectations of growth in both dine-in and takeaway business during the festive season.
During the Christmas and New Year period, the survey showed that 61% of restaurants reported stable or increased revenue from dine-in services, while 59% saw similar growth in takeaway. Compared to the previous quarter, around 60% of restaurants experienced stable or rising revenue in Q4 2024, with 65% for dine-in and 57% for takeaway.
Looking ahead to the mega events in Hong Kong during Q1 2025, 63% of restaurants expect Lunar New Year and Valentine’s Day to have a neutral or positive impact on their business, leading them to plan promotions and special offerings. Additionally, 28% of restaurants are preparing festival-specific menus, while 20% are organising special promotions or events.
Additionally, both locals and tourists are expected to immerse themselves in the upcoming mega events across Hong Kong, including the Hong Kong Sevens, major concerts, and cultural events. In fact, 83% of restaurants anticipate these events will have a neutral or positive impact on their business in the first quarter of 2025.
Nick Price, general manager of Deliveroo Hong Kong, said, “We are delighted to see our restaurant partners continue to view Deliveroo as an important partner of their business. Deliveroo has long been a support to restaurants to help generate additional revenue via online delivery in support of their traditional dine-in business. We are proud to provide such opportunities to this vital sector.”
