India – Madison Media, a unit of Madison World, has been appointed as the media agency of record (AOR) for Nexus Select Malls, taking charge of its traditional and digital media strategy.
Nexus Select Malls, India’s first real estate investment trust (REIT), is one of the country’s largest mall operators, housing a mix of national and international brands. With a focus on modern amenities and design, it aims to enhance community engagement and the overall shopping experience. Nexus Select Malls currently operates 18 malls across 14 cities in India.
As part of this mandate, Madison Media will oversee both traditional and digital media for Nexus Select Malls, covering TV, print, radio, cinema, outdoor, digital branding, and activation.
The agency will focus on strengthening the brand’s visibility through targeted marketing strategies, aiming to expand its reach and engagement with key audiences.
Speaking about the agency’s appointment, Nishank Joshi, chief marketing officer at Nexus Select Malls, commented, “At Nexus, we are constantly evolving to stay ahead of the curve, ensuring that our shoppers find us wherever they engage with media.”
Joshi continued, “With our robust online-offline presence through our malls and a deep understanding of consumer behaviour and media consumption habits that Madison Media has, we believe this partnership will further strengthen our integrated marketing approach across online and offline platforms. Their strategic insights and proven track record will help us amplify our brand communication, enhance shopper engagement, and drive footfalls across our portfolio of malls. We look forward to this partnership setting new benchmarks in omnichannel retail marketing.”
Meanwhile, Vandana Ramakrishna, COO at Madison Media Ace, said, “Our partnership with Nexus Select Malls presents an exciting opportunity to redefine omnichannel retail marketing. In today’s ever-evolving landscape, success lies in seamlessly integrating data, creativity, and strategic media to drive meaningful consumer engagement.”
With Nexus’s innovative approach and extensive retail presence, our goal is to localise effectively while simultaneously strengthening brand affinity and delivering tangible business results. Together, we look forward to setting new benchmarks in how retail brands connect with shoppers across platforms,” Ramakrishna added.
