Singapore – After achieving sustained growth, LoopMe, the technology company leveraging artificial intelligence to enhance brand advertising performance, has appointed James Parker as its new head of APAC to spearhead its regional expansion efforts.
Based in Singapore, Parker will lead LoopMe’s efforts to expand its footprint across the APAC region, with a particular focus on driving growth in Australia, Southeast Asia, and the Greater China Region.
Parker brings extensive industry expertise to LoopMe, joining from MiQ, where he held the role of managing director for Southeast Asia, overseeing strategic growth and regional operations.
Parker’s appointment comes on the heels of LoopMe’s announcement of achieving a fully organic gross revenue CAGR of 40% between 2018 and 2024, along with surpassing $2 billion in total gross revenue.
In addition to Parker’s appointment, LoopMe has expanded its presence in Australia with a new Melbourne office, appointing HS Shin as senior sales manager to grow its client base in Victoria. Meanwhile, Alicia Placer has joined the Sydney office as sales manager, focusing on growth with agency holding groups and independent shops.
Stephen Upstone, CEO and founder of LoopMe, commented, “2024 has been pivotal for our business, opening up a new chapter in our evolution. Off the back of seven years of consistent and stable organic growth, we have now taken advantage of a strong M&A opportunity to accelerate this. APAC is central to our plans for the business, and we see enormous potential in developing the company across the region by tapping into digital advertising’s growth areas.”
He added, “With James joining as the new head of APAC, we are confident that our business in this region will continue its successful expansion; we welcome James, HS, and Alicia to the LoopMe team.”
