China – To celebrate April Fool’s Day, Riot Games’ League of Legends: Wild Rift has teamed up with S4 Capital’s Monks to launch a mockumentary-style campaign introducing the long-awaited debut of champion Poppy and her exclusive festive skin.
Titled “BTS: Y.A.P.S | Skin Trailer – League of Legends: Wild Rift”, the mockumentary takes a playful look behind the scenes at the creation of Poppy’s new skin, featuring Y.A.P.S. (Yordle Advancement and Play Style), a team at Riot Games dedicated to helping yordles thrive in Wild Rift.
The mockumentary follows the Y.A.P.S. team as they develop Poppy’s new skin, blending real Riot Games staff with humour and behind-the-scenes insights into enhancing Yordle mechanics and playstyle in Wild Rift.
Poppy’s April Fool’s Day skin features unique, handcrafted elements inspired by other Yordles, giving her a playful and quirky look.
“April Fool’s Day is a chance for brands to connect with fans, and we took a different approach. Instead of an over-the-top stunt, we created a fictional team that shares the same passion and dedication as our fans and the Wild Rift community. This isn’t just another post—it’s a tribute to the players who’ve made this game a success year after year,” said Mustapha Zainal, creative director of experience for APAC at Monks.
This campaign goes beyond introducing Poppy and her new skin—it celebrates the Wild Rift community’s long-standing love for yordles while strengthening player engagement.
The Monks and Wild Rift teams analysed nearly a decade of social posts, fan discussions, and champion lore to create an authentic mockumentary filled with Easter eggs for fans. Designed to entertain, it highlights the creativity behind the game while inviting players to join the celebration and share their own content.
“The concept for this skin originates from a meme shared among Wild Rift fans. We aim to give back to the community by creating mockumentary developer logs that showcase how Wild Rift takes their ideas seriously and integrates them into the skin design. This approach fosters a remote dialogue with our fans, enhancing their engagement in an organic way. The whole process is full of joy, and we are committed to taking everything seriously, just like Poppy,” said Eunice Ying, lead producer at Monks China.
