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Tag: Aaron Crowe

Marketing experts customer loyalty piece 3 (1)
Marketing and personalisation experts discuss the next phase of customer loyalty in the region
Posted on June 9, 2026
by MARKETECH APAC
The Philippines is one of the more demanding consumer markets in Southeast Asia for brands trying to compete on customer experience.  Smartphone penetration is high, mobile commerce is mature, and shoppers are accustomed to global standards of digital convenience through the platforms and apps they...
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metro singapore eagle eye tiered loyalty program
Metro Singapore partners with Eagle Eye to revamp tiered loyalty programme
Posted on January 28, 2026
by Aliza Carmona
Singapore – Premier department store Metro Singapore has announced a loyalty programme partnership with Eagle Eye, a SaaS and AI technology company providing loyalty, personalised promotions and omnichannel marketing solutions for retail, travel and hospitality brands. The partnership comes as Metro,...
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WN Marketing 2026 TL Eagle Eye
What’s NEXT in Marketing: AI-driven loyalty: Southeast Asia's $2 trillion opportunity
Posted on January 15, 2026
by MARKETECH APAC
We’ve talked about personalisation for years, but only now are retailers seeing it drive real profit. Boston Consulting Group predicts that over the next five years, $2 trillion in revenue will shift to companies that master personalised experiences and communications. I was recently in Bangkok...
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Here's how marketers in Southeast Asia should adopt AI in retail
Here's how marketers in Southeast Asia should adopt AI in retail
Posted on March 6, 2025
by MARKETECH APAC
While affordable AI technologies and the appetite to harness them exist among retailers, there is a key challenge that is often absent from the frantic discourse found online or in the press: determining specific use cases that add value. 
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What's NEXT in Marketing: Should you build or buy your next martech solution?
What's NEXT in Marketing: Should you build or buy your next martech solution?
Posted on November 1, 2024
by MARKETECH APAC
The prospect of saving on licensing costs is attractive to businesses and this is often reflected by technology decision makers when they look to deploy.
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