Bangkok, Thailand – KFC Thailand added a unique twist to International Fried Chicken Day with the “KFC Crow Order” campaign, which allows fried chicken consumers to receive a free chicken meal topping-up by crowing aloud and using their voices.
On July 6, 2024, KFC outlets heightened the excitement as customers came to take part in the entertaining “Crow-for-your-supper” event.
Customers had to make chicken noises at the counter, like “Ek Ek Ek Ek” or “Cock-a-doodle-doo,” and flap their arms like chicken wings to be eligible to participate. Additionally, when placing their orders, they had to use names that were inspired by chickens, such as “On-Ai-Et” for the Donjai Set, “Or-Ai-Uck-Et” for the Porjai Bucket, or “Uer-Auk-Ek-Ae-Uer” for The Box Signature. This funny procedure raised the event’s level of enjoyment.
This was more popular than anyone could have predicted, with many people clucking away from the store as soon as it opened. Some even dressed up as chickens to join the fun. Fans demonstrated a range of inventive approaches, from melodious chicken songs to rhythmic crowing.
With thousands of interactions and shares, over 2 million potential social media views, and over 2.2 million views in a single day on TikTok, the event went viral on social media.
For fried chicken fans who were unable to attend, this was event held on July 6 from 10:00 AM to 4:00 PM in three specific locations: KFC Future Park Rangsit, KFC Central Plaza Phitsanulok, and KFC Soi 8 (KFC Meet & Eat) in Nakhon Pathom. It was a one-day event only. KFC invites people to follow the excitement online to keep informed about one-day-only activations like this one, so they never miss an opportunity to crow for their dinner.
Speaking about the campaign, Suhayl Limbada, market lead and chief marketing officer at KFC Thailand, said, “As a fried chicken brand, our heart and soul is light hearted and injecting that fun into the lives of our customers and our teams is a daily mission for us. We decided to go big this International Fried Chicken Day with Our ‘Crow to Get Fried Chicken’ stunt. The more people brought out their inner chicken, the more they were rewarded with our Finger Lickin’ Good chicken! Our fans absolutely loved it and suffice to say, our restaurants were buzzing with Thailand’s best cluckers!”
Limbada added, “To all those who participated, our hats (and bowties) off to you for being the best KFC fans in the world.”
