Australia – Icon Agency has announced Kate Griffiths’s promotion to the role of director of brand and change. In this new role, Griffiths will lead teams in this capacity, handling the development of creative behaviour change campaigns and brand activities with a heavy emphasis on building positive, cause-driven impact. Griffiths’s promotion takes effect immediately. She is based in Melbourne.
She brings her experience in tackling intricate briefs, addressing nuanced social issues, and providing guidance to brands undergoing changing journeys, helping them to become genuine catalysts for change in addressing social issues.
Joanne Painter, group managing director at Icon Agency, said, ”We are thrilled Kate is stepping into this position. Kate’s innate ability to collaborate, her thirst for work that matters and her interest in systems thinking, means our clients will receive the benefit of always having the right mix of different perspectives involved in each and every project. She is an invaluable asset as Icon Agency continues its growth,” said, Painter.
Painter added, “Additionally, she will work closely with Icon’s executive team to promote proactive measures, accountability, and progress in the areas of equality, inclusivity, community reconciliation, and cultural initiatives.”
Meanwhile, Griffiths said, “I’m feeling invigorated by my new role. Icon’s executive team has actively encouraged the unconventional thinker within me to enhance and amplify the work we do. But also, how we do it.”
She added, “It’s a rare opportunity to work on complex social issues, whilst guiding socially conscious brands navigating changes in symbolism, strategy or culture. I can’t wait for this next chapter.”
