South Korea – In a new collaboration, Apple has partnered with K-pop girl group aespa to release a performance video for their unreleased track “Dirty Work”, filmed entirely on the iPhone 16 Pro.
Featuring members Karina, Giselle, Winter, and Ningning, the video highlights choreography captured in cinematic slow motion using 4K at 120 frames per second with Dolby Vision. The use of iPhone 16 Pro technology transforms aespa’s trademark moves into high-definition sequences.
Released ahead of the track’s official June 27 launch, the video offers fans an early look at the choreography—a central part of K-pop fan culture often recreated in dance covers and social media content.
Developed with TBWA\Media Arts Lab Seoul, the campaign rollout includes behind-the-scenes footage showcasing iPhone camera features, exclusive social media content across aespa’s platforms, and spatial assets for Apple Vision Pro that provide a closer look at the video’s set.
The performance video is available for viewing via SMTOWN and aespa’s official YouTube channels.
This latest project follows Apple’s 2023 collaboration with NewJeans, which garnered over 10 million views within 72 hours. The initiative reflects Apple’s continued push to highlight creative use of its mobile technology among digital-native audiences.
