Manila, Philippines – BBDO Guerrero has appointed Josh Espinase as the agency’s new head of social. Espinase has spent nearly a decade in advertising, specializing in social media and strategic planning.
On his return to BBDO Guerrero, he will lead the social team and work across the agency to elevate the social media campaigns of clients.
Espinase started his advertising career with an internship with BBDO Guerrero. His experience spans working with several agencies where he had the opportunity to work with numerous local and international brands. His expertise is backed by numerous certifications, and he is passionate about Filipino trend culture skills in the Gen Z demographic.
Speaking on his new role, he said, “BBDO Guerrero introduced me to the world of advertising = and now, a decade later, I’m excited to return to where it all began. In just my first month back, I’ve seen that the agency is brimming with creative talent and innovative ideas.”
He added, “My team is committed to bringing those ideas to life in their most vibrant forms and leading the charge in social-first strategies and ideas together with new social-based innovations for our clients.”
Meanwhile, Francine Kahn-Gonzalez, chief executive officer of BBDO Guerrero, commented, “We’re happy to have Josh back onboard with us. We look forward to the fresh perspectives and energy Josh will bring to our team and our brands.”
