Australia – JCDecaux, an out-of-home (OOH) media company, has launched carbon measurement offerings on the Scope3 platform. Through the launch, JCDecaux becomes the first OOH media company in Australia to be on the Scope3 platform.
The launch highlights JCDecaux step towards promoting sustainable media practices for its campaigns. It is part of the company’s commitment to sustainability.
Additionally, the launch builds on JCDecaux’s carbon-reduction initiatives as part of its 2025 strategy. JCDecaux’s climate strategy reset and 2050 net-zero target have cut Australian emissions by over 70% since 2021, according to its sustainability report.
Scope3 measures carbon emissions across the digital media supply chain, enabling advertisers to assess and manage their environmental impact.
Steve O’Connor, chief executive officer of JCDecaux Australia and New Zealand, said, “With JCDecaux now on the Scope3 platform, advertisers can integrate digital Out-of-Home into their media mix, ensuring credible third-party emissions reporting for their campaigns.”
“Digital Out-Home has one of the lowest carbon footprints per impression of all channels currently measured on Scope3 making it a natural fit for advertisers wanting to reduce emissions. This launch is a milestone for JCDecaux but also for the Out-of-Home industry, as we lead the way in transparency and accountability,” O’Connor added.
“The launch of JCDecaux’s digital asset measurement on Scope3 reflects the company’s dedication to a responsible media ecosystem and supports brands in meeting their own carbon reduction targets with the highest degree of transparency. This new level of data integration aligns with the industry’s broader push for clear, measurable media plans with sustainability in mind,” Jo Georges, head of ANZ at Scope3, said.
